@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @/@ @/@ @//@ ===>MASTER NETWORKER<=== @//@ @///@ PROFESSOR LON LINDSEY @///@ @////@ A BUSINESS FOR EVERYONE @////@ @/////@ THE GREAT AMERICAN DREAM @/////@ @//////@ THE ART OF BUILDING A BUSINESS @//////@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ MASTER NETWORKER #6 A BUSINESS FOR EVERYONE November 20, 1996 ===================================================== INSIDE YOU WILL FIND: E-Mail . . .The Good . . . The Bad . . . The Ugly! The Archive of Master Networker Publications Our weekly one liner. The Master Networker recommended business web page for the week. ================================================== Hello fellow "Master Networker" subscribers! This is number six in the Master Networker series. If you happened to miss the first five publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-Issue#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue5.txt@masternetworker.com *********************************************************************** I am a University of Kentucky basketball supporter (notice I said basketball and not football) and I would like to relate University of Kentucky basketball to building a business. Last year we won the NCAA basketball championship . . .we were at the top of the mountain, but in our first game this year we were humbled by Clemson . . . defeated in an overtime by eight points. Business can be the same way. You might be on top of the world this week and next week be humbled by events that took place. On the other hand, you might be in a deep valley this week and next week on top of the mountain. Such is the hope network marketing gives to us . . .but beware . . . because the next week is coming. Network marketing requires focus, persistance and the ability to survive the valleys that are sure to come. Guess what? It sounds alot like "life" to me. This week I am going to take a slight detour from my regular series to write about e-mail. I have had several requests, from Master Networker subscribers, asking me to write about electronic mail and how it is a factor in building a business using online marketing. This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for twelve years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. ********************************************************** The PINNACLE DOWNLINE CLUB is New and Different from other Downline Clubs. You can earn your way towards the Top of the downline by referring new members. Pinnacle will be joining a program through another downline club or support group. By doing this, members will benefit by what is already place. FREE to SIGN-UP! Send an e-mail to Jeff Stanners at PinnacleDC@aol.com for further information or to sign-up. Tell him The Professor #33 sent you! ********************************************************** ELECTRONIC MAIL (EMAIL) THE GOOD . . . THE BAD . . . THE UGLY The intentions of this article are not to be technical in nature . . .that is it will not tell you how to do email or what programs are best for emailing. Instead, it will give you my thoughts on the use of email as a business-building approach. Also keep in mind that my experience on the Internet is of only six months so in a sense, I am still a "baby" online marketer. THE GOOD The way I see it, there are some definite benefits for utilizing email as a business-building approach. First of all, it is quick. It puts you in touch with people very quickly and it allows you to gather information very quickly. Many marketers now have auto-responders which will allow you to get information instantly. No longer do you have to wait days to get information that you are excitedly waiting for. Email is especially beneficial in communicating with your sponsor and your downline members. Because it can be done quickly, there is usually more interaction among company/program participants which strengthens the group as well as each person individually. It also allows for newsletters to be sent to a whole downline of people with the pressing of a couple keys. Another benefit is the cost. For only the cost of your monthly internet provider service, you can send email at no additional cost. There may be one or two commercial online services that may charge for sending and receiving email, but that is very rare. Juno is a service provider that provides free email and connect time, but with Juno you can only send and receive email. You cannot browse the web with Juno. Email allows you to market your goods, services and opportunities to people you know. In fact, it allows you to market to people you don't know . . .and to people who don't care as well. By utilizing email, you can actually build a business without the expenses you would have using other methods. THE BAD Email is starting to get a reputation much like bulk postal mail. People sending messages to people they don't know and to people who don't want to receive mail from you can cause a bad feeling and in some cases people will email you back asking that you not send them any email again. Some will ask you nicely and some won't. When people "get on your case" for emailing them something unsolicited, it is said they are sending you a "flame" message. In many cases they will talk down to you, curse you and even curse your family. In this respect, emailing is not good. THE UGLY Some people will say the "ugly" part of emailing is bulk emailing. Bulk emailing is sending the same message to several people at the same time. Sending an unsolicited message or advertisement to hundreds and thousands and millions of people at the same time is called "spamming." The "Ugly" is not bulk e-mailing IF you are bulk emailing to people who know you. The "Ugly" is the bulk emailing to people who do not know you or you don't know them. I can see bulk emailing being appropriate when mailing out to your downline or a group of people you know, but even then, if you are advertising or promoting something, it might turn them off to you and what you are promoting. Using an apology at the beginning of a bulk email helps some, but it doesn't hide the fact that it's still spamming. SO HOW CAN YOU USE EMAIL TO BUILD YOUR BUSINESS? If you will remember what I am about to tell you, building a business via email will, not only be more pleasant, it will be fun and rewarding. Here is the key: BUILD RELATIONSHIPS BEFORE YOU PROMOTE YOUR BUSINESS OR PRODUCTS! Use email to interact with people . . .share common experiences . . .meet new people . . . learn from people . . .engage in discussions with people. When you do these things, you are building relationships. The Internet is already your common bond, but what else will you discover is a common bond? Perhaps it's network marketing! Perhaps it's a location! Maybe it's a common business opportunity, but in competing downlines. It could be a common interest or a common acquaintance. Perhaps it is a common goal or desire. Email provides you the opportunity to build long distance relationships quickly. Effective business building is the sharing of the opportunity you are excited about with people who you have a relationship with. Why? Because they are more apt to listen based on the kind of realtionship you have established with them and the credibility you have established. SO WHAT ABOUT MAILING TO PEOPLE YOU DON'T KNOW Notice I used the word "effective" business building above. Sure, you can mail to people you don't know as a way of trying to build your business, but I would suggest doing it on an individual basis . . you know something like "Hi Bill! I noticed you and I have the same desire to make money through network marketing. I've come across something that could perhaps provide both of us an avenue for reaching our goals. Below I have highlighted some of the benefits. Should you have an interest, please get back to me and we can discuss how you can benefit from xxxxxxxx. If, on the other hand, you are not interested, consider this my personal wish for your success in your efforts regarding the venture you are now working. The above message will allow you to place your message in front of people in a nice and polite way. Who could be upset with you for wanting to share something that could benefit them and at the same time personally wishing them success in their own efforts . . .no matter what they are working? This approach won't be as effective as going to people you have a relationship with, but it might produce some serious inquiries . . and who knows . . .some new relationships. KEEP YOUR BUSINESS BUILDING EFFORTS IN PERSPECTIVE By keeping your business-building efforts in perspective, you will become a more effective marketer. If networkers have a major fault, it is that many of us want to build our business immediately. We try so hard to make things happen that we actually become ineffective. Unless you are already what is considered a "heavy hitter", (actually a heavy hitter is a person who has established many relationships which causes people to listen which increases sponsoring capabilities) building a business requires a step-by-step process. It might be that you sponsor one person a week or one person a month. What it isn't is jumping into a program, doing everything you can in the next five days to sponsor and then moving onto the next program. That is not how building an effective business works. IN CONCLUSION In conclusion, utilizing email to build and maintain your business certainly has a place on the Internet. I feel the benefits strongly outweigh the "bad" and the "ugly." Each person has to determine how far they want to go using email . . . the good? . . . the bad? . . the ugly? Lon Lindsey ***************************************** Web Page of the Week Responding to Mail Spam http://rs.internic.net/nic-support/nicnews/archive/july96/spam.html ****************************************** This week's one liner ---------------------------------- An ad for a special wood: A coffin made from this wood will last a lifetime. ========================================================= Any suggestions for Master Networker articles? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area.