@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @/@ @/@ @//@ ===>MASTER NETWORKER<=== @//@ @///@ PROFESSOR LON LINDSEY @///@ @////@ A BUSINESS FOR EVERYONE @////@ @/////@ THE GREAT AMERICAN DREAM @/////@ @//////@ THE ART OF BUILDING A BUSINESS @//////@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ MASTER NETWORKER #13 A BUSINESS FOR EVERYONE January 15,1997 ===================================================== INSIDE YOU WILL FIND: Network Marketing: The Art of Building A Business . . . How To Promote Yourself With A Successful & Positive Image. The Archive of Master Networker Publications Our weekly one liner. The Master Networker recommended business web page for the week. ================================================== Hello fellow "Master Networker" subscribers! This is number thirteen in the Master Networker series. If you happened to miss the first twelve publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-Issue#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue12.txt@masternetworker.com *********************************************************************** I CAN'T BELIEVE I DIDN'T ADDRESS THIS EARLIER I came across something while I was in Florida that reminded me about something that I had completely ignored in my Master Networker articles. Projecting a positive and successful business image is the first thing a person should do when promoting business opportunities. This should have been my first article rather than my thirteenth, but the main thing is that I can now share it with my subscribers. The thing you will probably be most surprised about has to do with a MISTAKE that 90% of new network marketers make when they make plans to promote a business opportunity. In fact, many seasoned networkers continue to make the same mistake because they have not been told differently. This issue of The Master Networker addresses that. **************************************************************** This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for twelve years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. ********************************************************************** . . . THE ART OF BUILDING A BUSINESS . . . . . . HOW TO SUCCESSFULLY PROMOTE YOURSELF . . . THE ART OF BUILDING A BUSINESS is truly an art, but one that can be learned! I want to give you a BIG hint about how to start promoting yourself and your business. It has to do with taking what you are doing seriously and calling yourself a business from the beginning. I remember when I first started my journey in network marketing, I knew I had to give myself a name .... a company image so to speak. In fact, that is how I involved my wife. Her name is "Jan" so I called my company JAN-L Marketing, Inc. Even though I initially had nothing to show for it other than a name, I knew I had to provide a successful business image. People are attracted to positive and successful people so it became immediately apparent that a positive and successful image had to be projected from day one. What does that have to do with you? It's simple! How you project yourself to others is what attracts others to you no matter what venture you choose to participate in. Part of "The Art of Building a Business" is to project yourself as a serious and professional business. Remember, you are the head of your own business and your success is going to be partly determined by how you are perceived by others. A BIG MISTAKE MADE BY 90% OF THE NETWORKERS AND OTHER BUSINESS PEOPLE A mistake that 90% of the nework marketers and other business people make (only because no one told them) is they promote other businesses rather than themselves. They promote themselves as "independent distributor for xyz company." The problem with that is "xyz" companies come and go. You should be promoting YOU first, regardless of the company or companies you might be using as a vehicle to promote you. Just to give you an example of what I am talking about, my business cards read JAN-L Marketing, Inc . . . Business Marketing Specialists with my name and address included on the card with a logo of a globe on the card as well as my email address. You see, that gives an image that I can promote all over the world (thanks to the Internet) and it promotes JAN-L Marketing regardless which program or programs I might be involved in. I saw another business card that read "Eagle's Wings . . ."soaring to new heights of Freedom." with a beautiful gold picture of an eagle on the business card. This person was promoting himself first and doing so via a couple top notch network marketing companies. It must be working because I know he is earning over $25,000 monthly via networking. SO HOW DO YOU PROMOTE YOURSELF? The best way to begin promoting yourself is with BUSINESS CARDS! Whether you want to believe it or not, people first "size you up" based on (1) whether you have a business card; (2) what the business card projects. For some reason, others take you seriously when you can pull out or send them a business card. The business card is confirmation that you are seriously in business. You might say, "I don't need a business card on the Internet or when I am talking to someone on the phone." Actually you have the capability of a business card on the Internet. It's called your "signature." In fact, you can design your signature to look like a business card. On the phone, your business card is your voice . . . how you project your voice with seriousness and excitement. However it goes beyond that. Communication and follow-up goes beyond the Internet and phone. Many times people will ask you to send them more information via postal mail and I guarantee you that you wouldn't want to be caught without a business card when you mail out information. Your business card is your signature file off line and your voice offline. It's your confirmation to others that you are taking your business seriously. Another way to promote yourself is through your letterhead. By having professionally printed letterhead that promotes YOU, you are projecting yourself as a serious and successful business. You should coordinate your business letterhead to your business cards. A third way that you project a serious business image is to have your own company #10 envelopes that show your name and logo in the return address section. Also helpful are #9 return envelopes which have your company name and address already on them to make it easy for others to reply back to you. The above items are all extra expenditures, but are necessary if you are SERIOUSLY in business for YOURSELF. Actually these items are the least expensive way to advertise and well worth the cost. Additionally, you will find your own confidence gets a boost when you have the above mentioned items because, not only will you FEEL like a serious successful business, but you will LOOK like a serious successful business. Consider how you feel when you purhcase a new outfit to wear. It makes you feel good because you know it is projecting a better YOU! If you have to make an initial choice as to what to start with, BEGIN WITH BUSINESS CARDS! They are easy to hand out and easy to take with you. You will want your business cards to look good! A two color card will separate you from many others. I have priced one sided two color cards with various printers and you will pay anywhere from $40 - $60 a thousand. I just got word from someone that they paid $70.00 for 1,000 business cards (two color, one side). I'VE GOT SOME EXCELLENT NEWS FOR YOU! Ive got some good news for you. What if I can refer you to a place where you can get these same business cards for only $29.95 per thousand . . .yes, two color (black and one other color) high quality business cards! There is more good news! By referring others to this business card printing source, you can earn extra income as well. In other words, it makes sense to place yourself in a situation where you are purchasing your own business cards on your own behalf and able to make money by referring others to the same source. Let's face it . . .we networkers must stick together! Here is more good news! My source of business card printing has their own web page and you can view the available colors; place an order; review the income generating opportunity all on the net! I would appreciate if you would use my referral number when you order your cards as your way to show me your appreciation for "The Master Networker" free subscription. When you do, I will give you permission to use this (my personal "The Art of Building A Business" report) to share with others on your behalf. All you will have to do is change my referral number to your referral number and share the good news! Fair enough? MY REFERRAL NUMBER IS 1559. By the way, the name of the company I am referring you to is Advanced Business Builders (ABB) and they are located in Santa Rosa Beach, Florida. The owner and president is Dean A. Watterud. Something else to consider is ABB is the perfect supplemental program because no matter what businesses people are promoting, they NEED business cards to promote . . ,that is if they are serious about building and projecting a successful and serious business image. WHAT TO DO 1. Go to ABB website at: http://www.purevision.com/abb/ If you don't have a web browser, email me your postal address and I will send you the necessary papers. 2. Use referral number 1559 when you place your order 3. When you place your order, email me (bykota@npi.net) and let me know that you placed an order. If you are intersted in sharing with others, ask that I give you permission to use my report . . the one you are now reading. I will confirm your order with Dean and then send you an email with my report. You will need only to substitute your referral number in place of mine. Additionally, I will give you a couple possible ads you can use to promote this opportunity on the Internet. REMEMBER, PROMOTE YOURSELF When designing your new business card, remember to promote yourself. Give yourself a name, a logo, an image that you can be proud of regardless of the company you are using. Networking is YOUR journey to FREEDOM. Promote YOU and YOU will be on your way! The "Art of Building a Business" begins with YOU! Good luck with your journey to freedom! ***************************************** Web Page of the Week The Networker's Source for Affordable Quality Business Cards http://www.purevision.com/abb/ ****************************************** This week's one liner ---------------------------------- If you think a dog is man's best friend, just try borrowing money from one! ========================================================= Any suggestions for Master Networker articles? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area.