@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @/@ @/@ @//@ ===>MASTER NETWORKER<=== @//@ @///@ PROFESSOR LON LINDSEY @///@ @////@ A BUSINESS FOR EVERYONE @////@ @/////@ THE GREAT AMERICAN DREAM @/////@ @//////@ THE ART OF BUILDING A BUSINESS @//////@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ MASTER NETWORKER #19 A BUSINESS FOR EVERYONE February 26,1997 ===================================================== INSIDE YOU WILL FIND: "The Art of Building A Business - "Leading others and choosing the right program" The Archive of Master Networker Publications Downline Building Clubs . . . Yes or no? NEW "What's Hot Directory" Our weekly one liner. The humorous side. The Master Networker recommended business web page for the week. ================================================== Hello fellow "Master Networker" subscribers! This is number nineteen in the Master Networker series. If you happened to miss the first eighteen publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-Issue#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue18.txt@masternetworker.com *********************************************************************** I am devoting my article this week to a topic that all new networkers can relate to . . . choosing the right program. Just as importantly is what programs should "leaders" direct other people to. I have one person to thank for this article because he questioned me about my decision to even mention, let alone recommend, a particular program to my subscribers. He made me think about the role I play as a leader and at the same time as a networker. Whether you are just beginning or whether you are a seasoned networker, you are going to be in a position to introduce and make people aware of a program or programs you are involved in. What is your responsibility? Before I go into my article, this is a good time to mention something else. Keeping up with the industry, learning about the networking industry and becoming even more knowledgeable about this industry is important. That means being as well read as possible. That could include reading magazines and publications, but it also means reading books about the industry. I would like to refer you to a person I met via Internet this week . . . Tito Di Pietro. Tito owns the MLM Center on the Internet and has a page that is set up specifically for MLM books. Go to: http://www.MLMcenter.com Look for books. *********************************************************************** This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for twelve years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. ********************************************************************** THE ART OF BUILDING A BUSINESS" . . . ===> CHOOSING THE RIGHT PROGRAM <==== Talking about a "tough" topic; this is it! You can have a room full of experts discuss this topic and many would come out angry at each other. Of course, how do you really define a MLM/networking "expert?" Is it someone who has been in the industry for a number of years? Is it someone who has been successful in the industry? If so, how do you define "successful." Perhaps an expert is someone who has been in the trenches and has learned from experience. I think of Abraham Lincoln who failed many times along the way to becoming a President, yet he is remembered for his presidency not his failures. My contention is we grow from our failures and that is part of success. What we all seek is a way to cut down on the number of failures that we experience. Where do I place myself in all this? Simply as a person who has had experience along the way. That means I've had some failures and some successes. I don't know if that makes me an expert, but it certainly gives me experiences that I can share with others. Certainly anyone who has remained in the networking industry for ten or more years has persistance just as Abraham Lincoln was persistant in his quest for the Presidency. I might add that even an "expert" never stops learning . . . that is if he wants to continue to be an "expert." RISK VERSUS SAFETY I have found working MLM is very much like having an investment portfolio . . . whether it be one program or several programs. The difference is you are also investing your time and money directly into the program(s) you are involved in. With stocks and mutual funds, you are pretty much dependent on the companies the stocks and mutual funds represent . . . that is, you really don't have any control over the day to day activities. You leave that up to others. Your investment advisor might make recommendations, but they are usually based on the amount of risk you are willing to take. Networking programs are very similar in that you can select a program and company that is very safe . . . you know, one that you know will be around . . . Amway, Shacklee, Watkins, Avon and others that have been around for a long time. Although you may have missed out on the first or second growth waves of these companies, you are still able to be at the top of your own business. I recently said, "wouldn't you have liked to have been in Amway, Shacklee, or Watkins when they first started?" This statement really upset one of my subscribers to the point he got so "steamed" he wanted to list this as one of the "great lies" being told to people. It is true that when you begin working a business in MLM, it really doesn't matter how old it is because you are still at the top of your own business. I must agree I did not communicate well what I meant. What I really meant was you don't have that first wave and second wave of growth available to you. After all, let's face it; large company growth takes place at the beginning and certain places along the way when programs or enhanced or new products are offered. What you do have with old companies is safety because they will be around. SO, DO YOU GO WITH AN OLDER SAFER COMPANY OR A NEWER RISKIER COMPANY Let me say this. 90% of the new MLM companies go out of business within their first two years. Therefore if you get involved in a new company and they are yet 2 years old, there is a 90% chance they will go out of business. So, why do people get involved in new programs? For some, they don't realize it is that kind of risk so they are making a decision not really knowing. Another reason is they see the potential return is greater than the risk. They simply want to be involved at the beginning or near the beginning of the opportunity for what they may see as an initial wave of growth. SO, WHAT IS THE RIGHT CHOICE FOR YOU? The right choice is choosing the program that you feel you will be successful in over a period of time. Can you live with the risk that a company less than two years old has a 90% chance of going out of business? Are you less of a risk taker and need the security that your chosen company will be around? These are questions only you can answer. Some people will tell you to choose more than one company (that's another topic) . . . a company that has been around and one or more that are considered start-up companies. Others will tell you to choose only one company at-a-time based on your personality . . risk versus security. Some people simply like living on the edge . . . they like the adventure of new companies regardless of the risk factor. Some say they get bored being in old traditional companies and want new companies for the quick money potential as well as the adventure of a new company. Others have so much faith in their chosen new company that they "just know" they are going to be around for the long term. Remember, the purpose of networking is to build a long term business over a period of time so that at some point you can retire and the money will not just keep coming in, but will continue to grow. If you are constantly going in and out of businesses, you are not going to build a long term business income not to mention the loss of your own creditility by your people who you bring into these risky businesses. LEADING OTHERS As a networker, you are always in the process of leading others to your chosen company. The question becomes, should you lead people to programs that are risky because they have not been in business for 2 years? I think it is alright to lead them in such IF you explain it is a risk and let the risk takers and conservative business people separate themselves. They need to make their own decisions, but based on accurate information. The networking industry does provide us an opportunity to select the right program for each of us . . .the program that gives us hope . . . a program that can allow us to reach our personal goals . . .a program that is fun and profitable. We must remember that Amway, Watkins, Shacklee and Avon were once less than two years old, but we must also remember that they are a rare breed in this industry as well. May you find the company that will allow you to reach your goals ... be it a new one or an old established one. Lon Lindsey ********************************************************************** DOWNLINE BUILDING CLUBS . . . YES OR NO? Downline building clubs continue to appear on the Internet scene. These clubs certainly provide a way to make new connections and to build pre-built organizations. If you have a way to communicate with all those you bring into a downline club, I can see some real advantages with regards to making new contacts and building new relationships. I've been made aware of a rather new downline club that I have become impressed with because it allows you to particpate in it in several ways. I was especially impressed how they can help you build any business you might be working even outside of the club boundaries. That put a different slant on downline building clubs. You might check out LONELY HEARTS CLUB AT http://lonehart.com/members/1118013.htm ****************************************************** How would you like to be the only representative from your business opportunity to be listed in this "What's Hot" Directory. Explode your opportunity by registering and setting up a web page today. Visit: The American Dream Network, Inc. http://www.munymaker.com **************************************************** This week's one liner ---------------------------------- He wanted a way to avoid having to pay his bills, so he changed his name to "void." ========================================================= ****************************************************** The Humorous Side - "A lady walked into an applicance store and asked to see some toasters. A high-pressure salesman decided instead to sell her an expensive freezer. "Madame," he said, "believe me when I tell you this freezer will pay for itself in no time at all." "Fine," said the lady. "As soon as it does, send it over." ************************************************************ >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>WEB PAGE OF THE WEEK - Lonely Hearts Downline Club http://lonehart.com/members/1118013.htm >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Any suggestions for Master Networker articles? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area. -- FREE report on "The Art of Building A Business . . .How to Project A Successful YOU with Business Cards . . . A major mistake revealed that over 90% of the network marketers make! E-mail bykota@npi.net and request Art of Building A Business Report. FREE Weekly subscription to "The Master Networker." http://www.multi-level.com/master-networker/ As a "managing partner" for TEAM 2000 I would like to personally invite you to check us out by going to my "self replicating" webpage at: http://www.multi-level.com/professor.html