@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @/@ @/@ @//@ ===>MASTER NETWORKER<=== @//@ @///@ PROFESSOR LON LINDSEY @///@ @////@ A BUSINESS FOR EVERYONE @////@ @/////@ THE GREAT AMERICAN DREAM @/////@ @//////@ THE ART OF BUILDING A BUSINESS @//////@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ MASTER NETWORKER #20 A BUSINESS FOR EVERYONE March 5,1997 ===================================================== INSIDE YOU WILL FIND: "The Art of Building A Business - "Network Marketing: Mastering Duplication: The Archive of Master Networker Publications NEW "What's Hot Directory" Our weekly one liner. The humorous side. The Master Networker recommended business web page for the week. ================================================== Hello fellow "Master Networker" subscribers! This is number twenty in the Master Networker series. If you happened to miss the first nineteen publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-Issue#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue19.txt@masternetworker.com *********************************************************************** This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for twelve years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. ********************************************************************** THE ART OF BUILDING A BUSINESS" . . . ===> NETWORK MARKETING: MASTERING DUPLICATION <==== EFFECTIVE SPONSORING The ease with which people are recruited or sponsored into a network marketing business could very well mean the success or failure of that business. The business must be so impressive and so dynamic that everyone will want to do it. The products must be admired and so appealing that everyone will want to try them and use them. The pre-printed promotional material must be professional and self-explanatory. FOCUS ON QUALITY - Quality products as well as Quality promotional materials! With all of the alternatives that are available, every effort must be made to ensure that no particular sales abilities are required. Simply share what you have to offer and show that you care. The easier it is for you to duplicate your efforts through others, the easier it will be to provide the excitement and enthusiasm necessary to promote your success. It's all a matter of a lot of people doing a little, rather than a few people trying to do a lot. ============================================= We are a team - and you won't find "I" in our team. - Anon ============================================= A DUPLICATABLE NETWORK MARKETING PROGRAM IS A MUST Duplicatable programs have simple marketing plans; and even the little person who can sponsor only one, two, three or perhaps four at the most can get paid. These programs do not require inventory, special education or training, meetings, expensive sales aids or even minimum group quotas. These programs can be worked by mail and/or phone and some can be as easy as handing out tapes or mailing postcards. They must be initially inexpensive enough for the average person to do. The recruiting materials must be perfected and condensed enough to be mailed with only one stam. That is another must. The Internet can be an inexpensive way to share information, but if you can follow that up with mailing out information as well, you will have a tremendous advantage over those who don't. Duplicatable programs can take up as much or as little of your time as you want to spend. That means that busy people can also work them. Notice - I said WORK. You do work and, like anything else you do, the more you put into your duplicatable program, the more you will get out of it. Some people mistakenly join duplicatable programs thinking that they will get a quick return on their investment with little or no work. There's no such thing as getting something for nothing without work. You will always find that even a so called "free lunch" in reality is not really free. The network marketing entrepreneur enjoys a flexible schedule, the prestige of business ownership and the chance to try out his or her own creativity. The Internet provides a way to get a quick idea how well your creative "surges" will do. Network marketing is based on duplication and requires sponsoring other people into the business. Often, people feel overwhelmed when they first hear about others who have built organizations of thousands. A closer look reveals that it was a matter of a few people introducing a few other people to the business. The first step is to have highly consumable products which customers are already using, and then to encourage those individuals to sign up as distributors to save money on these products. Product quality is critical. The products must be so good that people will want to tell others about them. HERE'S HOW IT WORKS! Step One: You become involved in a network marketing company in order to save 20 percent to 30 percent on products you are already buying at retail. Step Two: Because the products are of high quality, you tell others about them. Step Three: If just five people with whom you have shared this information become involved to save money and they also know five each, who want to do the same, you have 25 people. Step Four: If these 25 in turn know five each, the total becomes 125 people. Step Five: If each of these 125 knows five more, then there would be 625. Step Six: You now have 780 people. If each had signed up to purchase products for themselves and had spent only $30 a month, that jwould be nearly $24,000 a month and nearly $300,000 a year. NO LIMIT POTENTIALS This rather substantial business was done without anybody selling anything. Imagine how this volume would go up if each one had taken some orders where he works, lives and socializes. Network marketing entrepreneurs earn a percentage of this money based on the sales volume. This is where the big money is made. The success of the old-line multi-level companies and the growing acceptance of new network marketing organizations has increased the number of products, services and opportunities. Care must be taken, however, because they can vary widely in legitimacy. THINGS TO LOOK FOR A few years back, the federal government's Small Business Administration (SBA) established these points for distinguishing legitimate network marketing programs from pyramid schemes. The are: (1) The investment must be nominal rather than substantial; (2) there must be emphasis on retail sales or the consumption of products; and (3) no recruiting fees are permitted. ========================================= Do what you value, and value what you do. - Anon ========================================= ****************************************************** How would you like to be the only representative from your business opportunity to be listed in this "What's Hot" Directory. Explode your opportunity by registering and setting up a web page today. Visit: The American Dream Network, Inc. http://www.munymaker.com **************************************************** This week's one liner ---------------------------------- Everybody wants a greener pasture, but nobody wants to mow it. ========================================================= ****************************************************** The Humorous Side - "I'm warning you," said the frustrated piano teacher to her pupil, "if you don't behave yourself, I'll tell your parents you have talent." ************************************************************ >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>WEB PAGE OF THE WEEK - B U I L D I N G A B U S I N E S S O N L I N E ? WE HELP 6 F R E E A U T O R E S P O N D E R S http://www.domaindesign.com/dayone/MasterNetworker >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Any suggestions for Master Networker articles? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area. ------------------------------------------------------------- Looking for Online Beta Testers 6 FREE Autoresponders http://www.domaindesign.com/dayone/MasterNetworker FREE report on "The Art of Building A Business . . .How to Project A Successful YOU with Business Cards . . . A major mistake revealed that over 90% of the network marketers make! E-mail bykota@npi.net and request Art of Building A Business Report.