@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @/@ @/@ @//@ ===>MASTER NETWORKER<=== @//@ @///@ PROFESSOR LON LINDSEY @///@ @////@ A BUSINESS FOR EVERYONE @////@ @/////@ THE GREAT AMERICAN DREAM @/////@ @//////@ THE ART OF BUILDING A BUSINESS @//////@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ MASTER NETWORKER #28 A BUSINESS FOR EVERYONE April 30, 1997 ===================================================== INSIDE YOU WILL FIND: "The Art of Building A Business - "Presenting The Best You" (part 2) The Archive of Master Networker Publications NEW "What's Hot Directory" Our weekly one liner. The humorous side. The Master Networker recommended business web page for the week. ================================================== Hello fellow "Master Networker" subscribers! This is number twenty eight in the Master Networker series. If you happened to miss the first twenty seven publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-Issue#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue27.txt@masternetworker.com *********************************************************************** I'm taking the next step of being online by getting my own domain and domain name of "masternetworker.com" That's a BIG step for me because I don't really know what I am doing, but thanks to my good friend, Brian Boyd, he can do almost anything I want to have done there. I found "Zoneit" . . .Zoneit.com which is a local company for me and they provide a very reasonable server site for only $15.95 a month with 50 meg of space and lots of other goodies. That sounded reasonable to me. It's going to be nice to have a Internet home for The Master Networker. I should be up and running at my new site by this time next week and will encourage you to stop by and sign my guestbook. Today's article is especially "handy" when you market offline; however much of it can be applied to online as well. This is the second part in "presenting the best you" and continues to deal with the art of communication. *********************************************************************** This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for twelve years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ ********************************************************************** T H E A R T O F B U I L D I N G A B U S I N E S S P R E S E N T I N G T H E B E S T Y O U! (part 2) Last week I focused on the art of listening as a communication skill and a way to present the best you. This week I am addressing presenting the best you through written communication. WHAT PEOPLE SEE IS A MIRROR OF YOU I had a secretary who told me, "what people see in written form from you is a 'mirror' of you." Ouch! That has stuck with me all these years . . . not that I necessarily practice what I preach, but rather I know now what I SHOULD do. I'm not one to want to proof-read and check over and over again for minor mistakes . . . after all, it's the message I'm interested in; however I realize impressions are more than the message itself. My wife is a high school English teacher and could certainly take care of me IF I would take time to let her do it. PRESENTING A PROFESSIONAL IMAGE One of the first things that can be done when communicating verbally with people is to present a professional image. Since we are really focusing on building a business, it makes sense to have a letterhead with our personal or business name on it. That includes the address and phone number and even the email address if online. I would also like to recommend that you consider a logo which sends a message of credibility and seriousness about what you are doing. If you are creative, you might consider developing your own logo . . .a one-of-a-kind logo that people will be able to relate only to you. You become the logo and the logo becomes you. HANDWRITTEN OR TYPED? Some people will say that a handwritten letter sends a message of warmth and is more personal in nature. That may be true when writing a friend or relative a personal letter, but this is about building a business. How many business letters do you get that are handwritten? How many of the handwritten letters do you read? A business letter should be in a typed format. If you don't type, then you need ready access to someone who does. This is especially true if you are preparing a mailing of information to several people. If you have your own personal doctor, lawyer, accountant, financial planner, etc., you might as well add your own personal typesetter to your list of people who make you feel and look good. A TYPESETTER IS SOMEONE WHO DOES MORE THAN MAKE YOU LOOK GOOD! Typesetters are those people who have necessary skills to make the written word look good. Most typesetters today know how to use computer publishing type programs which include numerous graphics and fonts. I say we need someone who is more than a typesetter for us. We need someone who goes beyond just making us look good. We need someone who can make us sound good as well. That means being able to master the English language for us or to take our thoughts and use appropriate words to convey them appropriately. Now, I'm not talking about a copywriter unless you are willing to pay big bucks for their services. I'm simply talking about a typesetter who has additional skills beyond just making what you say look good. I've been lucky! I have found a typesetter who not only makes me look good and not only makes me sound good, but also knows the network marketing terms and "lingo." Wow, does that come in handy. In other words, I have found a typesetter who is also a network marketer and fully understands what I am trying to convey when I give her work to do. It's nice to give her my words for my sales piece and then to let her make me look good and sound good in a networking sense! Although Dee has not asked me to do this, I feel so good about what she does for me that I feel she needs to make her business and skills available to other networkers as well. Her name is Dee Lyons and she operates under the name of "The Write Word." Dee just recently got online (after much prodding from her best customer) and I am happy to refer Dee to anyone who may be looking for someone who can make them look and sound good. If you would like to check with Dee regarding her services, you can do so by sending emailto:writewd@netimation.com YOUR MAILING PIECE Whether it is online or offline, your mailing piece should be informative, yet easy to read. I am really surprised at the number of poor copy pieces I get in the postal mail daily. I don't even consider them. On the other hand, when I receive a quality package of information, I tend to look at it even though I may not have any initial interest. There is something about an attractive, professionally done package of information . . . YOUR MAILING PIECE SHOULD ATTRACT ATTENTION When mailing to people and trying to communicate with them, somehow, you need to initially get their attention. I can do a complete series just on "mailorder" and building a business by mail . . . and plan to do that this summer, but for this article I simply want to state that part of communication in written form is getting a person's attention. AN EXAMPLE OF ATTENTION GETTING Let me give you an example of how I try to get people to look at what I have. Right now I am doing an offline promotion that allows people to request a FREE business-building tape. When they get my package, (which includes the tape) the first thing they see when they open up the envelope is a "one million dollar bill." You should see it! It looks so real! On top of the million dollar bill is my professional-looking business card and under the million dollar bill is my cover letter that says: "You made a million dollar decision by requesting this business-building tape . . . but the real million dollar decision is your listening to it." Do you think most of the people who open that envelope might just take a look at what's inside? It certainly increases the possibilities. INCLUDING OTHER INFORMATION WHEN COMMUNICATING Often, we want to support what we are doing by including other information that adds credibility to our project or opportunity. That is why it is important for your chosen company to provide you with (usually at a cost) professional looking sales pieces or support information. When you combine your professional-looking information, along with professional looking information from your chosen company, it makes for a very professional and effective way to communicate with others. IN SUMMARY WHAT YOU SEE IS WHAT YOU GET! When you project yourself as a successful, professional, first-class entrepreneur in written form, people see you as a successful, professional, first-class entrepreneur. People like to be associated with successful people. Yes, image is almost everything. If your written message looks like you did it on the back porch in your cutoff shorts, then the reaction and response will reflect it. If your written message looks like you did it while in your business suit from behind that huge mahagony desk of yours, then the reacton and response will reflect that as well. Why not write your message in those cutoff shorts from the back porch, but make it look like it came from your "business suited behind the desk" ego and have the best of both worlds! Remember, written communication is a mirror of you! RESOURCES AVAILABLE I mentioned in my article about a "million dollar bill" that looks real. If you would like to have your own and information as to how you can order for yourself, send a SASE to Lon Lindsey, JAN-L Marketing, Inc., 6603 Lookover Circle, Crestwood, KY 40014-9050. The Write Word provides typesetting services at reasonable costs. For information about typesetting services, contact Dee Lyons by sending an emailto:writewd@netimation.com . . . and tell her Lon Lindsey, her networking buddy, referred you. Lon Lindsey Master Networker (and still learning) ************************************************************************ How would you like to be the only representative from your business opportunity to be listed in this "What's Hot" Directory. Explode your opportunity by registering and setting up a web page today. Visit: The American Dream Network, Inc. http://www.munymaker.com **************************************************** This week's one liner ---------------------------------- Life expectancy is increasing . . . these days you can "expect" just about anything. ========================================================= ****************************************************** The Humorous Side - Aunt Mildred says that parents work their heads off teaching a child to walk and talk, then wear themselves crazy trying to get them to sit down and be quiet. ************************************************************ >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> WEB PAGE OF THE WEEK - Your own domain for only $15.95 monthly. Http://www.Zoneit.com >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Any suggestions for Master Networker articles? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area. FREE report on "The Art of Building A Business . . .How to Project A Successful YOU with Business Cards . . . A major mistake revealed that over 90% of the network marketers make! Mailto:bizbuilder@nram.gen.com to receive the report immediately from my autoresponder. FREE report on how to effectively sponsor people into your business. Automatic reply if you mailto:MasterNetworker@domaindesign.com FREE Weekly subscription to "The Master Networker." http://www.multi-level.com/master-networker/