@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @/@ @/@ @//@ ===>MASTER NETWORKER<=== @//@ @///@ PROFESSOR LON LINDSEY @///@ @////@ A BUSINESS FOR EVERYONE @////@ @/////@ THE GREAT AMERICAN DREAM @/////@ @//////@ THE ART OF BUILDING A BUSINESS @//////@ @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ MASTER NETWORKER #29 A BUSINESS FOR EVERYONE May 7, 1997 ===================================================== INSIDE YOU WILL FIND: "The Art of Building A Business - "Presenting The Best You" (part 3) The Archive of Master Networker Publications NEW "What's Hot Directory" Our weekly one liner. The humorous side. The Master Networker recommended business web page for the week. ================================================== Hello fellow "Master Networker" subscribers! This is number twenty nine in the Master Networker series. If you happened to miss the first twenty eight publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-Issue#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue28.txt@masternetworker.com *********************************************************************** Today's weather has confirmed that spring is officially here in Kentucky. When the bluegrass is blue-green and the flowers are blooming and horses are galloping around with sun shining and a temperatue of 78 degrees, I know it is spring. In fact, the only way I could make myself write today's Master Networker was to do it on my laptop from my deck . . . and watch out world . . . today is the first day with shorts for this year! The Kentucky Derby was run last Saturday and I won the pool. Thank goodness we didn't have to choose the horse we wanted. Kentucky in May and May in Kentucky reminds me why I consider this "My Ole Kentucky Home." Okay, no more delaying! I've got to write today's article because it is the third part of a three part series on "Presenting the Best You." So, on order for me to present the best me, I need to discipline myself and be on time with this issue . . . so here goes! Today's article is especially "handy" when you talk with people one-on-one in person or by phone or even in a small group setting. I've been writing about communication and verbal communication rounds out listening and writing as communication skills. *********************************************************************** This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for twelve years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ ********************************************************************** T H E A R T O F B U I L D I N G A B U S I N E S S P R E S E N T I N G T H E B E S T Y O U! (part 3) VERBAL COMMUNICATION The art of communication, as part of the art of building a business, includes verbal communication. Notice I didn't use the word "speaking" although speaking is PART of verbal communication. SPEAKING AND SEEING People are very quick to judge others and their first form of judgment is based on what they see and what they hear. If you are presenting a business opportunity, you will want to present a professional image because before your first sentence, people tend to "size you up" based on what they first see. Right or wrong, this is something we all must deal with and is why that we look our best when we present a business opportunity to others. Does that mean formal business attire? Not necessarily. It depends on the situation and surrounding. You can look professional and provide a very good image without formal business attire. Generally, if you are presenting to a group in a hotel type setting, I would suggest more formal business attire. If you are presenting on a small group basis, let's say in someone's home, casual business dress could be appropriate. How you look really becomes a temporary situation because first people get an impression of you when they first see you and then they get another impression of you when they first hear you. It's how you present yourself verbally that leaves a lasting impression with people and in many cases their first impression could totally change based on what and how you communicate verbally. THE ART OF SPEAKING Speaking is more than just words coming out of your mouth. People react, not only based on WHAT you say, but how you say it. Speaking with excitement and confidence, in many instances, is heard better than WHAT you say. It's the tone of excitement and confidence that gets people to list to the "WHAT" in what you say. It's the excitement and confidence that shows leadership and makes people want to hear what you have to say. Another part of verbal communication is asking questions. It is through asking questions that you can focus in on what the person or group you are talking to wants to hear. Equally important is giving your audience the opportunity to ask questions. USING THE PHONE FOR OUR PRESENTATION Many of us use the phone to present our opportunity to people in other parts of the country or world. Voice and tone become even more important because you cannot be seen. It's you voice and tone that lets a person know if you are excited and confident with the opportunity. Talking upbeat and positive are important factors to convincing others you have a great opportunity for them. HOW ABOUT VOICE MAIL AS A PRESENTER? Today, more and more people are using voice mail as a way to get the message out to others. Not only does it serve as an information device, it also can act as a screening for people to eventually get to you about what you have to offer. In other words, the voice mail recording becomes a messenger for you. Some people will use professional speakers to have them record there messages for them. If you have a good voice, I would suggest you record your own messges. There's just something about a message coming from the person who a prospect could eventually talk to via live phone. We are seeing more and more where voice mail is being used as part of a system to sponsor people in a series of events. Joe Schroeder has a course available called the "Quick Link" system where the system Sorts, Selects, Speaks, Sells and Sponsors. What Joe mentioned in his course makes so much sense that I am developing my own "Quick Link" system which I will call my "5-S System." The success of the system is based on good sounding messages leading people from one voice mail to another to a possible FOD and then right to the source . . . you. It makes complete sense to me. Let the system do the work. That's another topic, but you can see how effective speaking even as recorded messages can be beneficial to the business-builder. LARGE GROUPS . . . ONE-ON-ONE . . . SMALL GROUPS I've read where the number 1 fear in America is getting in front of a large group and speaking. I can certainly relate to that as I avoid such as much as I can. I've noticed something over the 13 years I've been in network marketing. The heavy weights . . . the people who have those HUGE organizations of thousands of people are usually people who are able to communicate in front of huge numbers of people. They have the ability to promote themselves and the business through beautiful communication skills plus they have the art of persuasion. Now, I think that is great, but is it duplicatable by the average person? It could be, but it isn't because of that fear I mentioned earlier. What tends to happen is people who speak to large crowds regarding a business opportunity will go to a city and get the business going in that area and turn it over to a key person he/she has designated or worked with previously. They then move on to another area and kick that area off and so on. Then it's back around to each area to do trainings and motivation before it is then eventually turned completely over to the key local person. From that huge crowd comes leaders who does a similar thing but maybe not on as large a scale. This can really be an effective approach if there is some kind of system in place for the average person who doesn't want to hold meetings. Some people feel more comfortable presenting the business in small groups. What has really become popular in the nineties are the home meetings. Rather than going to a hotel room, people are finding the casual atmosphere of home meetings are very effective. Another way to present an opportunity is with a one-on-one presentation. This is probably the most popular way to present a business outside mailorder or Internet emailing and web page referring. In many instances, business prospects are looking for a sponsor they can relate to on a personal basis . . . someone they can call daily if they have to . . . someone they can meet with once a week for a business strategy meeting. Regardless of the type of presentation you give, how effective you are with it depends on what you say and your delivery system. Feeling sure of yourself and confident of the business comes out in how you sound . . . your tone of voice and the level of excitement noticed in your voice. IN SUMMARY When you combine effective listening, writing and verbal skills as part of your business building efforts, something amazing happens. People become interested in YOU and what YOU represent. Very often that translates into sponsoring another person into your chosen business and you know what happens when you sponsor someone into your business? You sponsor yourself all over again. You get excited and more confident just like you felt the first day of your business. Lon Lindsey Master Networker (and still learning) ************************************************************************HHow would you like to be the only representative from your business opportunity to be listed in this "What's Hot" Directory. Explode your opportunity by registering and setting up a web page today. Visit: The American Dream Network, Inc. http://www.munymaker.com **************************************************** This week's one liner ---------------------------------- You're only young once, but you can be immature forever! ========================================================= ****************************************************** The Humorous Side - I've had very bad luck with golf. Very bad luck. One time a minister suggested that before every swing, I bow my head, close my eyes and pray. So I bowed my head, closed my eyes and prayed - and somebody stole my clubs. ************************************************************ >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>WEB PAGE OF THE WEEK -http://www.myboss.com - So you think your boss is bad, eh? - Good advice on how to get a new job as well -------- >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Any suggestions for Master Networker articles? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area. -- Unhappy with your phone deal? Check my "new one."I usually RUN RUN RUN (away) from Phone "deals" because there are so many, but I found a "new one" that is with a four year old company that provides 8.9 cmp AND real "cheap" intra-state rates AND NO monthly fees AND lots of Extra "goodies" plus FREE web page and more . . . and you can be utilizing the service within 7 to 10 days after you join! Ask about my "new phone deal." Mailto:bykota@multi-level.com