*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER #32 May 28,1997 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business - "YOU'RE IT! USING THE TAG TEAM APPROACH FOR INCREASING YOUR SPONSORING EFFECTIVENESS" The Archive of Master Networker Publications NEW "What's Hot Directory" Our weekly one liner. The humorous side. The Master Networker recommended business web page for the week. ================================================== Hello fellow "Master Networker" subscribers! This is number thirty two in the Master Networker series. If you happened to miss the first thirty one publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com *********************************************************************** This week's Master Networker article has to do with a very effective business-building approach . . . "Tagging". I like to use this approach with my upline and downline as it increases the effectiveness of prospecting and recruiting. ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for thirteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> T H E A R T O F B U I L D I N G A B U S I N E S S Y O U ' R E I T ! U S I N G T H E T A G T E A M A P P R O A C H F O R I N C R E A S I N G Y O U R S P O N S O R I N G E F F E C T I V E N E S S The tag team approach is an effective way to let others contact your prospects on your behalf AND to for you to contact others on behalf of the people in your downline. It allows for another perspective and makes your prospecting and sponsoring more effective! This is especially an effective technique online as a person can email others so quickly. Utilizing the telephone with this technique offline is also very effective. "Tagging" is really a people helping people approach to building one's business and is a great benefit for a person to join in your group . . . so be sure to promote that as a business-building benefit as you prospect. Here is how it works! You prospect just like you would for anything else, but when you have someone who has responded, you begin a tag team approach. You set the process up before hand. Go to your upline and tell them you wish to utilize a tag team approach in your recruiting efforts. Let them know that you will give them necessary information so they can "tag" your prospect for you. It is good to have one to three team members who will tag for you. More than that would be too many, but having one, two or three would be perfect. You will want tag team members who can be motivating and show excitement to your prospect. Your upline is a good place to start because they have a special interest in you. With email, it's almost as good as three-way conference calls! It's a good idea to coordinate this with your upline so that each tag has it's own personality. Since the prospect is yours, you are responsible for providing the "meat" of the program. You will want to make available all necessary information so your prospect can make an informed decision. You will also want to tell your prospect a little bit about yourself and why you have chosen this particular business to build. THE TAG MESSAGE . . . WHAT SHOULD IT BE? The tagging that is done for you by your upline should be in such a way that they are sending a message . . . either about you or about the business opportunity or the group. Tagging should provide information that will (1) solidify the business opportunity; (2) solidify your own credibility; (3) Show group cohesiveness; (3) Motivate the prospect into seriously considering the business opportunity. I think the perfect tag team approach looks something like this: YOU YOU should provide to your prospect all the necessary information (all the sources . . .phone messages, URLs, FODs, auto-responders, conference calls, etc . . . all the information available or where to get it to YOUR prospect. Your own message should include something about you and why you have chosen this business opportunity. SOLIDIFY YOUR OWN CREDIBILITY You will want someone who knows you who can send a message touting you and the benefits this prospect will gain by being sponsored by you. This is the "Personal tag." SOLIDIFY THE BUSINESS OPPORTUNITY This tag would be by someone who is willing to tell how great the business opportunity is and why he/she chose this particular business opportunity. This is the "business tag." SHOWING GROUP COHESIVENESS This tag is to show how "neat" it is to be part of your group. Something like, "you are going to LOVE being part of our XYZ group! We make building a business serious, but in a FUN way! I certainly look forward to working with you!" People like to feel part of something. They like the thought of being able to work together and not feeling alone. The need to belong is a strong need and this tag can go along way toward influencing a person to join. MOTIVATION This tag would be by someone who is good at motivating . . . kind of a "high energy" type person without coming across as too much hype. Something like . . . I just LOVE XYZ company and you will too when you review all the available information. HOW DO I LOVE XYZ? LET ME COUNT THE WAYS!!! The purpose here is to get the prospect motivated enough to go back and review and learn more about this AMAZING opportunity! The above tags could be done by four separate people or a couple people can do them combining a couple tagging features. The main thing is that all the items that I mentioned above are somehow covered in a complete tagging operation. It is true that a single person can provide information, motivation, self credibility, company credibility and even a kind of group attraction, but it is more effective when three or four people are doing it because it SHOWS people upfront what you are doing and it makes you more effective simply because others are working with you. For your own follow-ups, you will want to stress the working cohesiveness they will enjoy if they join with you. ORGANIZING YOUR TAG TEAM APPROACH It will take a little time upfront, but carefully organize your tag team approach. Go to your upline and tell them you want to utilize this approach. If they are unaware of the tag team strategy, share this article with them. When organizing and coordinating your own tag team strategy, you will want to know exactly what your "taggers" are sending out on your behalf. You will also have to determine the best way to get prospect information to your taggers . . . either via a central voicemail box or phone or email. Also, once you and your taggers get your messages set up, you can use them over and over again and even be able to train others in your group to use basically the same messages. I might also add that tag messages need to be honest messages that come from the heart. In other words, you don't want taggers to say something just to be saying it. They need to believe in what they are saying, so choose your taggers carefully. AN EXAMPLE OF PART OF A "BUSINESS TAG" I AM DOING One of my XYZ associates mentioned to me you accessed my XYZ webpage with apparently enough interest in XYZ to have one immediately created for yourself. That, in itself could be a "million dollar decision" for you, but the real "million dollar decision" will be a result of your looking at and reading the information that is available to you regarding this magnificent opportunity. Just in case you don't already know me, let me introduce myself to you. My name is Lon Lindsey. I am immediate upline to the person's whose web page you accessed regarding XYZ. I am working network marketing full-time because I love the full-time income network marketing provides me. . . and the hope that it will do the same for others as well. I live with my wife and two children in Louisville, Kentucky. I am a former school administrator (actually I "fired" my school board ) three years ago! I've been involved in the networking industry for thirteen years. Online, I am known as "The Master Networker" . . . not because I know it all, but because of my FREE weekly newsletter that I provide to people who are interested in or considering network marketing. It is from my experiences, readings and interaction with people that I am able to provide a basis for "The Art of Building A Business" as a way to help others build a successful networking business. Although I am still learning (I would never want to quit learning), I can share with people strategies and approaches and hints about how to successfully build a networking business. You can subscribe by going to my Master Networker web page at: http://www.masternetworker.com Now, let me tell you a little bit about why I joined XYZ. . . . . . How about you? If you have yet to find the right company for you . . . a company you feel you can depend on . . . a company that has the right ingredients . . . and . . . I would like to invite you to join with us. Lon Lindsey Master Networker Okay . . . YOU'RE IT! NOW GO OUT AND TAG SOMEONE! Lon Lindsey Master Networker (and still learning) ************************************************************************ How would you like to be the only representative from your business opportunity to be listed in this "What's Hot" Directory. Explode your opportunity by registering and setting up a web page today. Visit: The American Dream Network, Inc. http://www.munymaker.com **************************************************** This week's one liner ---------------------------------- If advanced beings (aliens) were visiting Earth, we'd know it by their laughter. ========================================================= The Humorous Side - Whenever a politician says, "That's a very good question," it usually means you're going to get a not-so-good answer. ****************************************************** >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> WEB PAGE OF THE WEEK - Unhappy with your "phone deal?" Check this one out! Http://biznessworld.com/cgi-bin/cti.cgi?lindsey >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Any suggestions for Master Networker article ideas? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area.