*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER #35 June 18,1997 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business - A Marketing Technique On The Internet . . .How to Increase Your Marketing Effectiveness Using an Age-Old Adage. The Archive of Master Networker Publications What's Hot Directory" Our weekly one liner. The humorous side. The Master Networker recommended business web page for the week - How to get a FREE web site and up to five FREE web pages and FREE auto-responders . . .and more! Master Networker Recommended Readings ================================================== Hello fellow "Master Networker" subscribers! This is number thirty five in the Master Networker series. If you happened to miss the first thirty four publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com *********************************************************************** I was just introduced to something this past week that reminded me of an old adage . . . "It's more blessed to give than to receive." In fact, I felt so good about what is being done that it triggered me to write today's article. Another factor was I have not taken time to learn how to create web pages using HTML even though you really don't need to know HTML. Even at that, I have to rely on other people to create web pages for me . . . .HOWEVER I was introduced to a company that provides FREE websites (even commercial) and up to five FREE web pages and just as importantly they make it EASY to create your own page. If I can do it, ANYONE can do it. You can create your own FREE website and up to five free web pages by going to: http://www.Freeyellow.com/members/masternetworker/ and scroll down to the free page link. You will also receive a FREE auto-responder as well. I really liked the idea of being able to give away these free web pages and if you want to get involved in the business part of FREEYellow, you can give them away also. The real plus was it reminded me how important it is to give away something of value as a business-building strategy....thus today's Master Networker article. ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for thirteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> T H E A R T O F B U I L D I N G A B U S I N E S S AN EFFECTIVE MARKETING TECHNIQUE ON THE INTERNET HOW TO INCREASE YOUR MARKETING EFFECTIVENESS UTILIZING AN AGE-OLD ADAGE! I couldn't wait to get online AND GET RICH because I had something I loved that I was going to share with people. Thousands of people were going to come to me and purchase products or participate in my fantastic business opportunity. I was told Internet marketing was the wave of the future and I was ready to catch it. WOW! Was I in for a BIG surprise! Rather than thousands of people coming to me to purchase and participate in a business opportunity, I had thousands try to get me to purchase and participate in theirs. I had no idea I was getting into a "who can outsell who" community. Additionally, I knew NO ONE on the Internet . . . and no one knew me! I was but a grain of sand in an ocean of people and furthermore, when I tried to initiate contact with people, I was either ignored or told in so many words to "bug off." WHAT WAS I TO DO? The way I saw it, I had two choices: (1) spin my wheels and do the same thing 90% of the other people were doing; (2) do something different than what 90% of the other people were doing. Well, the choice was easy. I knew I had to do something to give me an identity and I knew that whatever I did would have to be perceived as something of value by certain people in the Internet community. SO I WENT BACK TO AN AGE-OLD ADDAGE! IT'S MORE BLESSED TO GIVE THAN TO RECEIVE was what I thought of. My thinking focused more on what could I GIVE to the Internet community . . . you know . . . find a need and fill it! Since the Internet is known as a source of information . . . thus the information age; it made sense to provide information . . . much needed information . . . to a segment of the online crowd who could benefit from it. THAT IS WHEN I DISCOVERED THIS EFFECTIVE MARKETING TECHNIQUE. INITIALLY PROVIDE SOMETHING OF VALUE THAT IS FREE If you want to increase your marketing effectiveness, you must provide something of value to an audience and you must provide it FREE. They must perceive it as valuable to them. This is how you establish your own credibility and this is how you open the door for an interactive relationship. It's your credibility and your relationship-building abilities that will vault you into the real world of marketing. Once you effectively utilize this approach, you will no longer have to go to newsgroups to place ads to sell your business opportunity or products. No longer will you have to send unsolicited mail because people will be coming to you instead. It's a whole new world! WHAT TO GIVE AWAY There are several things you can give away. I gave away some of myself. My experiences of 13 years in the network marketing industry is a source of valuable information to those considering or those new to network marekting. Perhaps you have something about yourself that you can give away to a special group of people. Most people who have discovered this "lost" secret to marketing will give away information in the form of an article or report or journal. You don't have to be a writer to do this. There are people who have already done the writing and will either give you or sell you reprint rights at a reasonable price. Your first job is to be creative in terms of finding a need and fulfilling it . . . and when you do, the people will flock to you in large numbers. IF YOU NEED SOMETHING TO GIVE AWAY, I'VE GOT IT!! Do you think there is a need out there for people who don't know how to create a web page and don't know how to get a website for a web page? Do you think there are people out there who would love to have a professional web presence, but they have not yet learned anything about web pages and the such? Do you think there are people out there who have heard of HTML, but have not taken the time to learn it so they can create their own web page? Do you think maybe there are people who want their own web page, but they don't want to pay the kind of money some people are charging to constuct web pages? You think there is a need that needs to be filled? I think so! Well, it has! Can you imagine giving away a website and up to five web pages absolutely FREE? You think you might have people coming to you because you are giving something of value away? If you are interested in building your own warm market by giving away free websites and web pages, here is what you can do. 1. Start by letting me give you a FREE website and web page. 2. Go to:http://www.freeyellow.com/members/masternetworker/ and scroll down to the link that says "create your own FREE website/page." 3. Go through the process and see how easy it is and see the value of what I am giving you . . . and see the value of what you can give to others. 4. After you go through the process of creating your own website/page, let me know if you are interested in giving away FREE pages just as I am doing. MARKETING BECOMES A CONTINUOUS PROCESS Once you have a process or system of providing something of value FREE to people, what you are doing is increasing your "warm" market. Your warm market is people who know you. You now have a group of people you can go to with your products(s) or business. You now have a group of people who are more willing to have you share with them and in the process, you will increase your own marketing effectiveness. When you take this process a step further by developing close relationships, you will have a loyal following . . . and who knows, they may join your next opportunity . . not for the opportunity, but for YOU! Yes, GIVING IS MORE BLESSED THAN RECEIVING! Lon Lindsey Master Networker ************************************************************************ How would you like to be the only representative from your business opportunity to be listed in this "What's Hot" Directory. Explode your opportunity by registering and setting up a web page today. Visit: The American Dream Network, Inc. http://www.munymaker.com **************************************************** This week's one liner ---------------------------------- Show me a man with both feet on the ground and I'll show yoou a man who can't put his pants on. ========================================================= The Humorous Side - A dentist said to his patient, "Im afraid your tooth will have to be pulled. Would you like Novocain for the pain?" The patient responded, "No, thank you. I'm trying to transcend dental medication." ****************************************************** >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Want your own FREE web site and up to 5 FREE web pages? You can create your own EASILY (if I can do it . . . anyone can do it!) As a Master Networker subscriber, I'm giving these away. Also receive FREE auto-responders and more! Go to:http://www.freeyellow.com/members/masternetworker/ and scroll down to the link that invites you to create your own FREE web page at a FREE web site! >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Master Networker Recommended Readings: BOOKS WAVE Three - Richard Poe Money, Money, Money, Money, Money - John Milton Fogg The Future Is Knowing Network Marketing - Patrick W. Higgins Who Stole The American Dream? - Burke Hedges Working Smarter From Home: A Guide For Network Marketers - Crisp Paul J. Meyer & The Art of Giving - John Edmund Haggai The One Minute Sales Person Publications Bad Blues - Venus Andrecht The Network Marketer's Guide to Success - Jeffrey Babener & David Stewart How To Succeed in Your Own MLM Business - Debbi A. Ballard How Secure if Your Financial Future?- Allen Baytes Beyond The Veil - Leonard Clements Network Marketing: The Business of the 90's - Crisp Publications Tax Advantages of HOme-Based Businesses - Carol Dilley A Better Way to a Better Life - Nancy Failla & Jerry James The Basics - Don Failla The Greatest Networker in the World - John Milton Fogg MLM Special Reports - Randy Gage You Can't Steal Second With Your Foot On First - Burke Hedges Beingthe Best You Can Be - John Kalench Mail Order MLM Techniques - Charles Possick Big Al Tells All - Tom "big Al" Schreiter How to Create A Recruiting Explosion - Tom Schreiter Power Multi-Level Marketing - Mark & Renee Reid Yarnell Winning the Greatest Game of All - Randy Ward Are You Walking Past A Fortune?- tom "Big Al" Schreiter MAGAZINES Cutting Edge Money N Profits Entrepreneur Magazine Success Magazine The Network Trainer Upline ------------------------------------------------------------- Any suggestions for Master Networker article ideas? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area. -- FREE Subscription to "Master Networker" series AND 5 FREE webpages plus a FREE auto-responder. I give them away! Learn the art of building a business . . . the right way the first time. Go to: http://www.freeyellow.com/members/masternetworker/ -- FREE Subscription to "Master Networker" series AND 5 FREE webpages plus a FREE auto-responder. I give them away! Learn the art of building a business . . . the right way the first time. Go to: http://www.freeyellow.com/members/masternetworker/