*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER Number 49 December 3,1997 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business - "Taming The Beast!" Plus a list of over 100 other online newsletters. The Archive of Master Networker Publications Our weekly one liner. Web Page Design . . . Need someone to make you look, sound and feel good on the web? Very reasonable prices! The Master Networker recommended business web page for the week Master Networker Recommended Readings and how to order. ================================================== Hello fellow "Master Networker" subscribers! This is number Forty-Nine in the Master Networker series. If you happened to miss the first forty-eight publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com or go to our webpage and click on previous articles. go to: http://www.masternetworker.com **************************************************************** The main feature is about taming a couple of the beasts of MLM/Network marketing. If you are new to network marketing, this article will help you avoid making a crucial mistake and will show you how to get a true web presence on the Internet. I have also included over 100 current newsletters which you can subscribe to so you can increase your knowledge base. ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for thirteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> T A M I N G T H E B E A S T by Lon Lindsey So, you have the vision! You realize the potential of networking as a way to build yourself a business! You're excited and ready to begin your quest for your own business empire! I liken that feeling to a small child who has just walked through the front gates of Disney World. It's a whole new world, after all! His eyes are wide open seeing visions of a totally new life. You see, as a new MLMer or networker, you have visions and you have excitement, but it doesn't take long for you to realize that others don't share in that same excitement. That requires taming the beast. The "beast" is the unknown! It's thrusting the unknown toward people who don't share your excitement and vision. The answer lies in taming the beast by a gentle approach. Your excitement will tell you to get your friends and acquaintances into your new business immediately . . maybe in a very aggessive fashion. Don't do that unless they are already into the network marketing arena. Rather, take on an attitude of informing people of your new business and educating them about it. HOW NOT TO SCARE YOUR ACQUAINTANCES OFF I can almost guarantee you that if you approach non networkers with a business opportunity along with how great it is and all that, you are going to scare them off. Instead, simply inform your friends and acquaintances that you have opened a new business and you would appreciate their taking a look at your catalog or product list so if they ever have a need for anything like what you have, for them to consider going through you. You must introduce your new business to others through the product(s) that you have . . . not the business. The business opportunity should be reserved only for those who become good customers and who want to purchase at wholesale or for those who see that your business is something they would like more information on. If you don't feel good about letting people you know about the product(s) you represent, then you are in the wrong business opportunity. You will want a business that has products that make you FEEL GOOD when you let people know what you are now doing. Another way to introduce people to the fact that you now have your own new business is by having an open house. Send out invitations inviting people to help you celebrate your going into business for yourself. Keep it casual . . a come and go type thing with snacks and have catalogs and products set up so people can see what your business is. They will naturally ask you questions about the business and the products, but remember, the purpose at this open house is NOT to sell products or the business opportunity. It's only to inform them of your new business! How about onine? HAVE YOU CONSIDERED sending out an announcement to your online friends stating that you have started your own business and you would like to invite them to an open house which just happens to be housed at your web page! Consider sending a sample or samples of the products you have to anyone who signs in at your open house (web page.) ANOTHER BEAST TO TAME Another beast to tame is your new community. Yes, you have just become part of a new community and this community is a powerful source of future business associates. This new community is the circle of networkers you come into contact. It's like moving to a new city/community in which you know no one. You are starting out at ground zero. Let's take your being on the Internet. You get online and you are in a totally new world. You look around and you find different communities in this world. Onc such community is the MLM/network marketing community. You start seeing alot of activity going on . . . newsgroups, bulletin board arenas, live chats, etc. People are interacting with each other, but you know no one. Others are trying to convince you that they have the best opportunity available and ask you to get involved. Heck, that is what you were wanting to do . . but you don't know anyone. The beast is "you are the new kid on the block"! How do you tame this beast? You work at becoming known in the community. You interact with people by spending time in the community. You come up with your own speciality that others can come to you about. You get your name out among others and you become a respected citizen of your new community. You develop friendships within the MLM/networking community and you begin exchanging ideas and opportunities and before long, you become an active participant in the community. Also consider becoming an active participant in several online communities because the people you will be most effective recruiting for your business will be the ones you have established relationships with. As you can see, the process is one that takes place over time. It's going from no one knowing you to lots of people knowing you. In fact, the time will come that interaction within your community can be a full time thing . . .very enjoyable and eventually profitable. THE BEST ADVICE! What I am going to advise next is something that not everyone can do . . but most can if they think enough and put their creative thoughts to use. CREATE A WEB PRESENCE FOR YOURSELF! Come up with something that you can put on a web page . . .something of value . . something that will get people to visit your page . . .something that doesnt cost anyone anything . . . but here is the clincher! They need to want to return to your page over and over. You must give people reason to not only visit your page, but to want to come back time and time again. This allows you to get your name before lots of people and if you really have something that is seen of value, these people will refer others to your page as well . . . true networking in action. If you can take it a step further by being able to communicate and interact with these people, you will become known on the Internet in that particular community and if you do it fairly, honestly with full integrity, you will become a respected leader of the MLM/Networking community . . thus the potential of a very loyal following of people. MY OWN PERSONAL EXPERIENCE I can speak of my own personal experience with regards to the Internet and the MLM community online. When I came online . . . my eyes were big . . like the child at Disney World . . I was ready to sign up the world in my business. Wow! What a shock! I didn't know anyone and they didn't know me. Everyone was trying to outsell me with their opportunity. They didn't want to listen to what I had because they already had something that they were excited about. What was I to do? Well, I had to do something that most people weren't doing. I had to find a way to get noticed. I had to find a need and see if I could fill it with something of value . . . thus the birth of "The Master Networker" newsletter. Yes, it meant taking a couple steps back and starting all over again. The result is awesome. My interactions number in the hundreds daily and now I feel part of a community. I say this because if I can do it, so can others. I'm not saying everyone should go out and start their own newsletter as too many of those can make that ineffective . . .but take a look around and see what the community could use . . how the community could benefit from something of value that you can offer . . and then provide it with an option that they keep coming back to you for what you can offer them. 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Gary's newest article, "How and Where to Place Free Ads on the Net that Pull lots of responses!" PLUS his "HomeMoney Newsletter" are both FREE for the asking at: Gapach97@aol.com. Ask for his latest article by regular mail: Gary Christensen, 999 N.W. Sycamore Ave., Corvallis, OR 97330. His Website: http://www.homeincome.com/writers-connection/ ) ****************************************************** >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Website of the week ... getting listed high on search engines by spidering . . . http://www.servers-unlimited.com/members/lnevil.htm >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> One Liner of The Week - Life isn't all beer & skittles: Sometimes it's prune juice and stale bread. ===================================================================== Master Networker Recommended Readings: To order, go to:http://www.hawk.igs.net/~couzy/biz2/biz2.htm BOOKS WAVE Three - Richard Poe Money, Money, Money, Money, Money - John Milton Fogg The Future Is Knowing Network Marketing - Patrick W. Higgins Who Stole The American Dream? - Burke Hedges Working Smarter From Home: A Guide For Network Marketers - Crisp Paul J. Meyer & The Art of Giving - John Edmund Haggai The One Minute Sales Person Did Your Well Before You Get Thirsty - Harvy MacKay Live Your Dream - Les Brown Successful Network Marketing For The 21st. Century - Rod Nichols How to Make Big Money in Multi-Level Marketing - David Roller Publications Bad Blues - Venus Andrecht The Network Marketer's Guide to Success - Jeffrey Babener & David Stewart How To Succeed in Your Own MLM Business - Debbi A. Ballard How Secure if Your Financial Future?- Allen Baytes Beyond The Veil - Leonard Clements Network Marketing: The Business of the 90's - Crisp Publications Tax Advantages of HOme-Based Businesses - Carol Dilley A Better Way to a Better Life - Nancy Failla & Jerry James The Basics - Don Failla The Greatest Networker in the World - John Milton Fogg MLM Special Reports - Randy Gage You Can't Steal Second With Your Foot On First - Burke Hedges Beingthe Best You Can Be - John Kalench Mail Order MLM Techniques - Charles Possick Big Al Tells All - Tom "big Al" Schreiter How to Create A Recruiting Explosion - Tom Schreiter Power Multi-Level Marketing - Mark & Renee Reid Yarnell Winning the Greatest Game of All - Randy Ward Are You Walking Past A Fortune?- Tom "Big Al" Schreiter To order, go to:http://www.hawk.igs.net/~Couzy/biz2/biz2.htm MAGAZINES * Cutting Edge Opportunities 59 Crimson Lane Elizabethtown, PA 17022 717-361-9007 717-361-0860 Fax 800-786-5493 code #195 --->>> FREE Trial Subscription * Emerald Coast News P.O. Box 190 Niceville, FL 32588 904-564-3004 904-863-5315 Fax http://multi-level.com/ECNews/ --->>> FREE Trial Subscription * Money N'Profits Magazine (United Communications Co.) 28 Vesey Street, #242 New York, NY 10007-2956 212-785-9080 212-785-8007 Fax * The Network Trainer P.O. Box 57723 Webster, TX 77598 713-280-9800 713-486-0549 Fax * Upline 30 East Main Street #210 Charlottesville, VA 22901 804-979-4427 804-979-1602 Fax * Profit Now (formerly MarketWave) PO Box 4245 Barboursville, WV 25504-4245 Money N Profits Entrepreneur Magazine Success Magazine ------------------------------------------------------------- Any suggestions for Master Networker article ideas? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area