*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER Number 51 January 8, 1998 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business - Increase Your Profits By Coordinating Online And Traditional Offline Marketing" - by Bob LeDuc The Archive of Master Networker Publications Our weekly one liner. Web Page Design . . . Need someone to make you look, sound and feel good on the web? Very reasonable prices! You must be a networker if: The Master Networker recommended business web page for the week - MLM Hidden Factor Discovered! Master Networker Recommended Readings and how to order. ================================================== Hello fellow "Master Networker" subscribers! This is number Fifty-one in the Master Networker series. If you happened to miss the first fifty publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com or go to our webpage and click on previous articles. go to: http://www.masternetworker.com **************************************************************** My wife and children enjoyed a wonderful two weeks in Florida over the Christmas and New Year holiday. What a wonderful way to enjoy the family. Yes, I did take my computer with me (Jan agreed with conditions) but I agreed to take a break from doing another Master Networker article until I returned. I had planned to come up with an article on goals since it is the first of the year . . .but heck . . ..people want "application" and Bob LeDuc sent me an article that I felt needed to be sent to my subscribers starting the new year off. The main feature today is so important because we are not exclusively online and by doing some planning and coordination, we can capitalize on both online and offline marketing. Bob does an excellent job showing how to do this. I can really relate to what Bob talks about because my own marketing techniques involve both online and offline marketing and I can excitingly say that being able to effectively market both online and offline with the same program can create massive business growth for your business. Bob says it best, so I'll let you read what he has to say about how to "Increase Your Profits By Coordinating Online And Traditional Offline Marketing" Also . . . I WOULD LIKE TO RECOMMEND A COUPLE ONLINE EZINES for you consideration . . they are FREE: ============================================ My friend, George Lemos, is offering an online newsletter specifically geared to Internet Marketing and Home Businesses! He also is offering free classified ads to new subscribers during the month of January. To subscribe send a message to advocate-request@MailingList.net and put " subscribe " in message body. ============================================= "Success And Prosperity are created from within." Subscribe to The True Wealth Newsletter and rediscover and cultivate your true potential for creating the success you truly desire! The True Wealth Newsletter is dedicated to helping others realize that "Wealth must be felt within before it can manifest on the outside..." Send an email to TWGroup@freeyellow.com with "subscribe" in the subject heading. It's free. ======================================== ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for thirteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> INCREASE YOUR PROFITS BY COORDINATING ONLINE AND TRADITIONAL OFFLINE MARKETING Copyright 1998 By Bob Leduc. Most small business owners I know fall into one of three categories in their attitude toward online marketing: 1. Those who market online exclusively and don't consider using traditional (offline) methods. Usually they mention the expense of traditional marketing and the length of time to see results as their reasons for ignoring offline marketing. 2. Those who are not online yet but plan to get online sometime in the future. Usually they mention the initial expense of computer equipment and software or the learning time required as their reason for not being online. 3. Those business owners who use both online and traditional offline marketing methods. Usually they coordinate both methods to maximize their profit from each. According to a recent article in the "Wall Street Journal", fewer than 40% of American households own a personal computer. If you're a small business owner operating only online, you're bypassing over 50% of the US population that doesn't even own a computer. Even worse, you're missing the huge majority of computer owners who say they never used a computer to conduct business. Do you really want to cut yourself off from so many potential prospects and customers? On the other hand, if you're a small business owner who hasn't explored online marketing, you're depriving yourself of the benefits of a very cost-effective and time-effective business tool. You don't need a web page to reap benefits from online marketing. All you need is an email account and access to the internet. The following illustrates one example of how you can coordinate online and traditional offline marketing to maximize your profits. The example we'll use is based on the popular two step selling process of (1) placing classified ads to generate inquiries and (2) replying to those inquiries with a powerful sales letter motivating the prospect to buy. TEST ONLINE - EXPAND OFFLINE... Classified ads can be tested quickly and cheaply online. The Internet and online services such as America Online and CompuServe provide numerous locations to post classified ads at very little or no cost. These ads appear almost immediately and you know within a few days whether or not your ad is getting results. If your ad isn't getting results, change it or test another one and keep testing until you develop an ad that produces an acceptable number of responses. Be careful to place your ad in locations and categories likely to be read by people in your defined target market. When you have an ad that works online you can start testing your sales letter online by e-mailing it to the people who reply to your ad. Follow the same procedure of revising and refining your letter until the conversion rate to sales is acceptable. After you have a proven ad and sales letter that work online, you can expand your promotion offline using the same ad and letter. You can start your offline promotion by placing your new proven ad in selected print magazines read by people in your targeted market. Be sure to target the same category of prospects offline as you did online. You want to use the same sales ad and sales letter with the same category of prospects offline as you used online. That's the only way you can be assured of getting the same successful results offline as you received online. If you prefer direct mail to classified or display advertising, you can save time and expense by printing your proven ad on postcards and mailing the postcards to a targeted list of prospects. You may even want to use the subscriber list for the same magazine you considered for placing your ad. Your ad on a postcard will be seen by almost 100% of the recipients. There's nothing to open or unfold before the message can be read. Postcards are delivered ready to read. In this application, the postcards perform the same function as your ad. They generate inquiries. Obviously, you respond to all inquiries the same way. Send them your proven sales letter. This article revealed how you can reach the maximum number of likely prospects for your product or service with a proven offer, regardless of whether those prospects are online or offline. The more people you reach in your market, the more business you'll get. The more business you get, the more profit you can withdraw from your bank account. Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ************************************************************************ GREAT LOOKING WEB PAGES THAT MAKE YOU LOOK, SOUND AND FEEL GOOD! Do you want to LOOK GOOD, SOUND GOOD and FEEL GOOD on the web? We can't all be talented in every area, so surround yourself with talent and let those who can make you LOOK GOOD, SOUND GOOD and FEEL GOOD do their thing. I would like to recommend Lorri Nevil of K.C. Enterprises for any web page designing needs you might have. Very reasonable prices! You can contact Lorri by emailto:lnevil@vzinet.com> **************************************************** This week's one liner ---------------------------------- It seems like common sense isn't as common as it once was. ========================================================= You might be a networker if you call your children your downline. ****************************************************** >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Website of the week: Professor Discovers MLM Hidden Factor that is turning the MLM industry upside down! http://www.masternetworker.com/members/hiddenfactor.htm >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Master Networker Recommended Readings: To order, go to:http://www.hawk.igs.net/~couzy/biz2/biz2.htm BOOKS WAVE Three - Richard Poe Money, Money, Money, Money, Money - John Milton Fogg The Future Is Knowing Network Marketing - Patrick W. Higgins Who Stole The American Dream? - Burke Hedges Working Smarter From Home: A Guide For Network Marketers - Crisp Paul J. Meyer & The Art of Giving - John Edmund Haggai The One Minute Sales Person Did Your Well Before You Get Thirsty - Harvy MacKay Live Your Dream - Les Brown Successful Network Marketing For The 21st. Century - Rod Nichols How to Make Big Money in Multi-Level Marketing - David Roller Publications Bad Blues - Venus Andrecht The Network Marketer's Guide to Success - Jeffrey Babener & David Stewart How To Succeed in Your Own MLM Business - Debbi A. Ballard How Secure if Your Financial Future?- Allen Baytes Beyond The Veil - Leonard Clements Network Marketing: The Business of the 90's - Crisp Publications Tax Advantages of HOme-Based Businesses - Carol Dilley A Better Way to a Better Life - Nancy Failla & Jerry James The Basics - Don Failla The Greatest Networker in the World - John Milton Fogg MLM Special Reports - Randy Gage You Can't Steal Second With Your Foot On First - Burke Hedges Beingthe Best You Can Be - John Kalench Mail Order MLM Techniques - Charles Possick Big Al Tells All - Tom "big Al" Schreiter How to Create A Recruiting Explosion - Tom Schreiter Power Multi-Level Marketing - Mark & Renee Reid Yarnell Winning the Greatest Game of All - Randy Ward Are You Walking Past A Fortune?- Tom "Big Al" Schreiter Inside Network Marketing - Len Clements To order, go to:http://www.hawk.igs.net/~Couzy/biz2/biz2.htm MAGAZINES * Cutting Edge Opportunities 59 Crimson Lane Elizabethtown, PA 17022 717-361-9007 717-361-0860 Fax 800-786-5493 code #195 --->>> FREE Trial Subscription * Emerald Coast News P.O. Box 190 Niceville, FL 32588 904-564-3004 904-863-5315 Fax http://multi-level.com/ECNews/ --->>> FREE Trial Subscription * Money N'Profits Magazine (United Communications Co.) 28 Vesey Street, #242 New York, NY 10007-2956 212-785-9080 212-785-8007 Fax * The Network Trainer P.O. Box 57723 Webster, TX 77598 713-280-9800 713-486-0549 Fax * Upline 30 East Main Street #210 Charlottesville, VA 22901 804-979-4427 804-979-1602 Fax * Profit Now (formerly MarketWave) PO Box 4245 Barboursville, WV 25504-4245 Money N Profits Entrepreneur Magazine Success Magazine ------------------------------------------------------------- Any suggestions for Master Networker article ideas? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area