*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER Number 52 January 19, 1998 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business" - How to Guarantee 10,000 people see your ad(s) FREE - By Britt Phillips The Archive of Master Networker Publications Our weekly one liner. Web Page Design . . . Need someone to make you look, sound and feel good on the web? Very reasonable prices! You must be a networker if: The Master Networker recommended business web page for the week - A complete system of selecting, sorting, sifting, speaking, selling and sponsoring for you! The 6-sSystem and the Master Networker Elite Team. http://www.masternetworker.com/cgi-masternetworker/mem.cgi?48077 Master Networker Recommended Readings and how to order. ================================================== Hello fellow "Master Networker" subscribers! This is number Fifty-two in the Master Networker series. If you happened to miss the first fifty-one publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com or go to our webpage and click on previous articles. go to: http://www.masternetworker.com **************************************************************** Hello, fellow MasterNetworker subscribers. Being in the "dead" of winter, I've got a real "cool" article for you today. As network marketers, we are constantly trying to come up with ways that will allow us to work smarter rather than harder. That means getting our message or ad out to lots of people in a painless and cost-free way if at all possible. Britt Phillips shared with me something that he has done to make that happen. What his article will do is generate some thinking on your part so you can duplicate what he did or to even take what he did and creatively come up with your own approach. Whether you are marketing online or offline or both, I feel you can make this information very useful and will certainly get the creative juices moving in your own mind. If you want to duplicate Britt exactly, he has a 32 page booklet explaining how to do what he has done. ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for thirteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. Get it right the first time! <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> "How to guarantee 10,000 people see your ad(s) FREE !" By Britt S. Phillips All Rights Reserved © Copyright 1998 Over the years many have approached me asking how they could get champagne publicity on a beer budget. I tell them the answer is quite simple... "you must work smarter instead of harder" it's a simple idea I know, but one that most refuse to adopt even though many have heard it before. Here's only one of the many ways to easily gain publicity for any business, idea, service or whatever you wish to market. I live in Richmond, VA where we have our share of restaurants.One day years ago, I was sitting in a small diner about an hour outside of Richmond and I overheard two people talking about an ad they saw on the place mats that were on each table. The two were saying how they might go by the particular business after their meal etc. I also heard them talking about how they never knew that particular business was in town. What does this say about the importance of marketing yourself? Anyway, I asked my waitress if I could take the place mat that adorned my table with me. She told me "you sure can, people take them all day long!" with a great big smile on her face. She then added "we get tons of business from people who then see the mats after people pass them around." I went to the business the couple had earlier spoke about and asked the owner how long she had been at that location. She told me she had been there for almost three years. I then asked how business had been over that three year period. Before I could even ask her about the success of her place mat ad, she told me although she had been there for three years, this year was her best due to the place mat advertising she was doing at the diner. This gave me reason to think about something I was surely missing out on. For those of you who do not know me or haven't seen one of our national television, radio, magazine, or newspaper ads, I thought I had most of my publicity bases covered. We are constantly promoting. When I got back home I traveled around to several of the local restaurants looking for someone else doing what I now wanted to do with the place mats. Guess what, nobody was doing it! In the next couple of weeks that followed, I sat down and made calls to many in town pretending to be a possible customer. I called ad placement companies like "Val-Pac" and many others that offer coupon ads etc. I compiled all of their rates. Next I called area printers and found one that would give me the best price to print 10,000 place mats in two colors. With my rate sheet done and a printer eagerly awaiting my new business, I was ready to go out and test this stuff. On a Monday morning I went to Broad street which is one of the "main strips" running through Richmond. I approached a seafood restaurant. I noticed they already had place mats on their table however the mats were plain white with a generic stamp on them. I asked the owner where he got them. He told me there is a company that sells them to restaurants up and down the east cost and that he pays around $30.00 a month for them and his name is stamped on them. As we talked further I asked if it were possible that other seafood restaurants in nearby areas also bought their mats from this same company and like him used the same background design. He looked at me knowing exactly what I was getting at and answered, "yes and I don't really like that aspect of it but I need mats for my tables." He then was practically begging me to ask him about letting me put place mats on his tables. The long and short of it is he jumped at the chance when I told him I would give him 10,000 mats FREE of charge and that all he had to so is sign a contract with my company agreeing to use them until they were all gone. He happily agreed and I was in business! I then made 6 cold calls and had sold three ads before noon! I had earned over $750.00 and it was practically the easiest thing I had ever done when it comes to advertising. It took me three more days to sell the remaining spaces on the place mats. Now... here comes the BEST part! I designed MY OWN ADVERTISEMENT and placed it on these 10,000 place mats along side all the others I had sold earlier. Not only would my advertisers get 10,000 people LQQKing at their ads but SO WOULD I. I had them printed and then delivered to the restaurant. A few days went by and I called a few advertisers to see how the response was. The first advertiser I called said they had gotten a few calls. The second advertiser said they were pleased and might want to place a larger ad next time as they had seen others on the mat that came up with neat ads. What happened next blew me away! The third advertiser I contacted asked me if I would work up a special deal if he agreed to run an ad on not only this restaurant but ALL others that I did! Well, of course I said with a huge grin on my face YE S ! Now I will briefly explain here that it costs very little to have the mats printed and I had easily earned enough from selling the ads the very first day to pay for the printing. The rest was ALL profit. In fact here's a few figures for you to consider... $937.63 / 5 days ! $1,071.66 / 3 days ! $1,096.26 / 4 days ! I made a profit of $3,105.55 in just 3 weeks + 30,000 people guaranteed to see my ads for FREE ! Where else can you do this ? Well to bottom line it, I now have 7 restaurants and that means that at any given time 70,000 people SEVENTY THOUSAND people see my ads day after day! What does it cost me? NOTHING, NATTA, ZILCH, ZIPPO, not 1 thin dime! I now have this down to a science, I call my advertisers when it's time to print more place mats for a particular restaurant and the advertisers have a check waiting for me to pick up to run their same or bigger ads again and again! I rarely do any cold calls at all now ! I even have some advertisers that call me saying they have found another restaurant willing to accept FREE place mats and they want me to sign the restaurant up! I smile at this cause I know that it translates into $$$$$$$$$$$$$$$$$$$$$$ and FREE publicity for me ! I have put together a 32 page easy to follow, complete kit that teaches you everything you need to know to duplicate this process the day after you read it. It's easy, simple and fun to do. Anyone can do this ! I have students around the world making great money and most also run their own ads on the mats as well and earn even more ! There are an unlimited number of possibilities the place mat promotion can easily bring to your business. Here's only a small few of what I have received as a result of trade-outs with others using the place mats. 1) 10,000 printed, folded, company brochures FREE ! 2) Car painted with top of the line black pearl paint FREE ! 3) 2 gym memberships in largest and prestigious clubs FREE ! 4) 6 months of chiropractic care FREE ! 5) 50 video brochures duplicated + labels + sleeves FREE ! I list two web sites and one of my display ads each and every time I print another 10,000 ! My only regret is that I didn't come up with this years sooner. __________________________________________________________ *Britt S. Phillips is the President of Worldwide Ad Network He publishes "Advertise for FREE!, People Pay You!" For FREE information about this and many other promotional tools, send email to worldadnet@aol.com with "FREE ads info" in the message body or visit http://members.aol.com/worldadnet/ __________________________________________________________ Sincerely, Britt S. Phillips President ************************************************************************ GREAT LOOKING WEB PAGES THAT MAKE YOU LOOK, SOUND AND FEEL GOOD! Do you want to LOOK GOOD, SOUND GOOD and FEEL GOOD on the web? We can't all be talented in every area, so surround yourself with talent and let those who can make you LOOK GOOD, SOUND GOOD and FEEL GOOD do their thing. I would like to recommend Lorri Nevil of K.C. Enterprises for any web page designing needs you might have. Very reasonable prices! You can contact Lorri by emailto:lnevil@vzinet.com> **************************************************** This week's one liner ---------------------------------- The surest way to live longer is to stop doing all the things that make you want to live longer. ========================================================= You might be a networker if your company has just been featured on "Inside Edition." ****************************************************** >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> The Master Networker recommended business web page for the week - A complete system of SELECTING, SORTING, SIFTING, SPEAKING, SELLING and SPONSORING for you! The 6-S System and the Master Networker Elite Team. http://www.masternetworker.com/cgi-masternetworker/mem.cgi?48077 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Master Networker Recommended Readings: To order, go to:http://www.hawk.igs.net/~couzy/biz2/biz2.htm BOOKS WAVE Three - Richard Poe Money, Money, Money, Money, Money - John Milton Fogg The Future Is Knowing Network Marketing - Patrick W. Higgins Who Stole The American Dream? - Burke Hedges Working Smarter From Home: A Guide For Network Marketers - Crisp Paul J. Meyer & The Art of Giving - John Edmund Haggai The One Minute Sales Person Did Your Well Before You Get Thirsty - Harvy MacKay Live Your Dream - Les Brown Successful Network Marketing For The 21st. Century - Rod Nichols How to Make Big Money in Multi-Level Marketing - David Roller Publications Bad Blues - Venus Andrecht The Network Marketer's Guide to Success - Jeffrey Babener & David Stewart How To Succeed in Your Own MLM Business - Debbi A. Ballard How Secure if Your Financial Future?- Allen Baytes Beyond The Veil - Leonard Clements Network Marketing: The Business of the 90's - Crisp Publications Tax Advantages of HOme-Based Businesses - Carol Dilley A Better Way to a Better Life - Nancy Failla & Jerry James The Basics - Don Failla The Greatest Networker in the World - John Milton Fogg MLM Special Reports - Randy Gage You Can't Steal Second With Your Foot On First - Burke Hedges Beingthe Best You Can Be - John Kalench Mail Order MLM Techniques - Charles Possick Big Al Tells All - Tom "big Al" Schreiter How to Create A Recruiting Explosion - Tom Schreiter Power Multi-Level Marketing - Mark & Renee Reid Yarnell Winning the Greatest Game of All - Randy Ward Are You Walking Past A Fortune?- Tom "Big Al" Schreiter Inside Network Marketing - Len Clements To order, go to:http://www.hawk.igs.net/~Couzy/biz2/biz2.htm MAGAZINES * Cutting Edge Opportunities 59 Crimson Lane Elizabethtown, PA 17022 717-361-9007 717-361-0860 Fax 800-786-5493 code #195 --->>> FREE Trial http://www.profitsonline.com/Guestbook.html --->>> Subscription * Emerald Coast News P.O. Box 190 Niceville, FL 32588 904-564-3004 904-863-5315 Fax http://multi-level.com/ECNews/ --->>> FREE Trial Subscription * Money N'Profits Magazine (United Communications Co.) 28 Vesey Street, #242 New York, NY 10007-2956 212-785-9080 212-785-8007 Fax * The Network Trainer P.O. Box 57723 Webster, TX 77598 713-280-9800 713-486-0549 Fax * Upline 30 East Main Street #210 Charlottesville, VA 22901 804-979-4427 804-979-1602 Fax * Profit Now (formerly MarketWave) PO Box 4245 Barboursville, WV 25504-4245 Also for just $3.99, you can receive over 25 different business opportunity/network marketing magazines and tabloids. The URL for this is at... http://www.profitsonline.com/profitsonline/ExplodeMailbox/default.html Money N Profits Entrepreneur Magazine Success Magazine ------------------------------------------------------------- Any suggestions for Master Networker article ideas? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area