*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER Number 59 May 12, 1998 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business" - The Oneup Virus . . .The death blow to your MLM Endeavors! The Archive of Master Networker Publications Web Page Design . . . Need someone to make you look, sound and feel good on the web? Very reasonable prices! emailto:lnevil@vzinet.com You must be a networker if: The Master Networker recommended business web page for the week - Master Networker Recommended Readings and how to order. ================================================== Hello fellow "Master Networker" subscribers! This is number fifty-nine in the Master Networker series. If you happened to miss the first fifty-eight publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com or go to our webpage and click on previous articles. go to: http://www.masternetworker.com **************************************************************** Hello, fellow MasterNetworker subscribers. Last week Alex Booth provided a timely and informative article for the Master Networker. Alex has a new URL for his web page. http://www.homebasebusiness.com/abooth Something happend this week to inspire me to write the article "oneup virus." One of my downline members in a business I am involved told me he had just sponsored a new distributor a couple weeks ago and this new distributor is already offering him another opportunity outside the business both are supposed to be working. He went on and said that is not the first time that has happened and in his words "it's getting a little out of hand." That is so true so I just had to respond to him by talking about the "oneup" virus. I felt like it was valuable enough to make it a Master Networker series article and have done so in this issue. If you are new to networking . . .especially on the Internet, you will need to immunize yourself from the oneup virus. ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for thirteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. Get it right the first time! <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> THE ONEUP VIRUS THE DEATH BLOW TO YOUR MLM ENDEAVORS Have you ever had a belly to belly talk with someone and felt like you were being lectured to and really didn't appreciate what was said to you, but later . . .maybe after it was too late, you wish you would have listened and acted appropriately? You can consider this one of those belly to belly talks and you can even consider it a lecture, but what I am about to tell you could save your MLM/Networking life! I've written about this before in Master Networker Series # 22 and Master Networker Series # 33. If you are not a subsciber, you can subscribe for FREE at http://www.masternetworker.com and scroll down to access past issues. Those articles mentioned what I am talking about in this article, but at that time I did not have any good data with regards to the effect of this problem. THE SOURCE OF THE VIRUS The problem is, what I called, "The trampoline effect" . . jumping from one program/company to another, but now I consider it a deadly virus. In fact, I'm giving that virus a name . . .. "The Oneup" Virus. Basically the oneup virus is when you get into a program you really like and you might even consider it the most state-of-the art program available, but along comes another program or opportunity represented by someone who will "one up" you with what appears to be an even better program with a more advanced state-of-the art approach. Many MLMers are jumping from program/company to program/company and it is the new and average MLMers who are going to suffer a MLM death from this virus IF they choose to do this. In fact, it is already happening. I have come across more people who have already given up on the MLM industry either because they contracted the virus or people in their downline contracted the virus. Here is what happens! A person spends money joining a business, setting it up, beginning to market it and along comes another opportunity that appeals to that person and he joins that business, sets it up, and markets it. What happens is business-building and opportunity-joining money continues to be expended, but little comes in because there is not enough long-term focus to create an income-generating business. You see, building a business is a process over a period of time. It's not join, get it going ,and then moving on to something else. That is a lottery mentality. You will find people, who are successful, jumping from program/company to program/company, but they are people who already have a following or who have numerous contacts in order to get their newly joined program in profit at the beginning. So, what you have is a MLM "junkie" mentality with a lead "junkie" leading the little junkies. Surely the purpose is not to become a "lead junkie." NETWORK MARKETING . . THE WAY IT WAS MEANT TO BE Network marketing/MLM was set up as a way to build a legitimate product-driven business over a period of time through what is known as referral marketing. Companies started MLM marketing approach so that they didn't have to advertise their products to the masses, thus putting advertising money into commissions for those company representatives or distributors who built up a business organization of customers and other distributors through a process of referral marketing. What has happened is technology has come up with attractive ways to contact people . . thus the Internet and all the business-building tools the Internet provides and massive fax outs and plenty of mailed out business solicitations. Although this technology is good, it has also made it easier to tempt people with what would appear to be the next best program/company out there . . thus the oneup virus. Another thing I have noticed is people seem to be more in need of money and they need it NOW. It seems we are looking for something that will give us lots of money without working very hard for it, but even those who are willing to work hard for it are needing it so quickly, therefore programs that promise large quick returns attract these people who either have the oneup virus or who are very suceptible to it. IMMUNIZATION AGAINST THE ONEUP VIRUS There is a way to protect yourself from the oneup virus. It's having a plan and sticking with it over a period of time. Consider these 10 injective guidelines as a way to immunize yourself against the oneup virus: 1. Extensively research business opportunities 2. Choose the business and products that are right for you 3. Choose a sponsor or group/team that can support your efforts 4. Develop a belief system so you believe in the company, the products, the business and your sponsor or upline team. 5. Put on blinders when other opportunities come your way. When you join another program, are you really saying you don't believe in the one you originally chose? 6. Develop short-term and long-term goals 7. Continue to educate yourself regarding MLM and networking by reading books, listening to tapes and learning about the industry through articles such as this one. 8. Understand that building a business is a process and earned money is a result of the process, not the beginning of the process. 9. Focus Focus Focus! 10. Understand that MLM will work with only 10% of your people working, but you have to be able to lead! (See Master Networker Series # 57 . . ."The Tenpercenters." I HAVEN'T BEEN IMMUNE EITHER I don't want to come across as so pius as if I have been totally immune from this virus. In fact, it would be easy for me to say "do as I say, not as I do." Due to my own slightly "addicitive" personality, I have fallen from time to time, but the only reason I have survived is because I had enough contacts to put me at "break even" at the beginning. That kept the income and expenses rather balanced, but the new and average MLMer are usually without those contacts thus it become a losing proposition for them. The only thing that has really saved me is, I did many of the ten injective guidelines with what I consider my Feel-Good company and the process of building that business is paying nice dividends now. It is my hope that I can help others by sharing my experiences so they can do it the right way the first time. A possible test is when you ask yourself if you became a distributor or representative for a "program" or for a "company." If it's for a program, then most likely it is not yet a solid business opportunity. A company provides legitimate and affordable products and a business opportunity. A program is only a system. Research and find a legitmate, honest and proven company that has products and a business opportunity you can believe in and then begin the process of building a business . . not only for your present, but for more than a lifetime . . .your own legacy. Lon Lindsey Publisher Master Networker ************************************************************************ The Master Networker recommended business web pages for the week - 5,000 targeted email blast for only $50.00 . . .your ad or message by itself! http://www.fullcycle.net/7500181.htm ****************************************************** You might be a networker if you store all of your vitamins, herbs, minerals, algae, pyruvate, melatonin and DHEA tablets in Tupperware. ****************************************************** Let the leading networking industry experts teach you how to effectively build a networking business plus also receive discounts on advertising. A complete package . . Cutting Edge Opportunities, Money N Profits, The NetworkTrainer, Emerald Coast News, Mail Order Messenger, Opportunity World, Home Business Connection .. bonus publication called Network Marketing Connections. Publisher's Profit Pak http://www.MasterNetworker.com/cgi-masternetworker/p3/enter.cgi?LL1000 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Master Networker Recommended Readings: Publisher's Profit Pak offers you seven popular newspaper/magazine subscriptions for one low price AND is you refer others, earn as well. You can receive a one year subscription to each of these for one low price: Cutting Edge Opportunities, Money N Profits, The Network Trainer, Emerald Coast News, Mail Order Messenger, Opportunity World, Home Business Connection, Network Marketing Connections. For detailed information, go to http://www.MasterNetworker.com/cgi-masternetworker/p3/enter.cgi?LL1000 We'll even give you your own web page to promote. Additional Publications: To order, go to:http://www.hawk.igs.net/~couzy/biz2/biz2.htm BOOKS WAVE Three - Richard Poe Money, Money, Money, Money, Money - John Milton Fogg The Future Is Knowing Network Marketing - Patrick W. Higgins Who Stole The American Dream? - Burke Hedges Working Smarter From Home: A Guide For Network Marketers - Crisp Paul J. Meyer & The Art of Giving - John Edmund Haggai The One Minute Sales Person Did Your Well Before You Get Thirsty - Harvy MacKay Live Your Dream - Les Brown Successful Network Marketing For The 21st. Century - Rod Nichols How to Make Big Money in Multi-Level Marketing - David Roller Publications Bad Blues - Venus Andrecht The Network Marketer's Guide to Success - Jeffrey Babener & David Stewart How To Succeed in Your Own MLM Business - Debbi A. Ballard How Secure if Your Financial Future?- Allen Baytes Beyond The Veil - Leonard Clements Network Marketing: The Business of the 90's - Crisp Publications Tax Advantages of HOme-Based Businesses - Carol Dilley A Better Way to a Better Life - Nancy Failla & Jerry James The Basics - Don Failla The Greatest Networker in the World - John Milton Fogg MLM Special Reports - Randy Gage You Can't Steal Second With Your Foot On First - Burke Hedges Beingthe Best You Can Be - John Kalench Mail Order MLM Techniques - Charles Possick Big Al Tells All - Tom "big Al" Schreiter How to Create A Recruiting Explosion - Tom Schreiter Power Multi-Level Marketing - Mark & Renee Reid Yarnell Winning the Greatest Game of All - Randy Ward Are You Walking Past A Fortune?- Tom "Big Al" Schreiter Inside Network Marketing - Len Clements To order, go to:http://www.hawk.igs.net/~couzy/biz2/biz2.htm MAGAZINES * Cutting Edge Opportunities 59 Crimson Lane Elizabethtown, PA 17022 717-361-9007 717-361-0860 Fax 800-786-5493 code #195 --->>> FREE Trial Subscription * Emerald Coast News P.O. Box 190 Niceville, FL 32588 904-564-3004 904-863-5315 Fax http://multi-level.com/ECNews/ --->>> FREE Trial Subscription * Money N'Profits Magazine (United Communications Co.) 28 Vesey Street, #242 New York, NY 10007-2956 212-785-9080 212-785-8007 Fax * The Network Trainer P.O. Box 57723 Webster, TX 77598 713-280-9800 713-486-0549 Fax * Upline 30 East Main Street #210 Charlottesville, VA 22901 804-979-4427 804-979-1602 Fax * Profit Now (formerly MarketWave) PO Box 4245 Barboursville, WV 25504-4245 Money N Profits Entrepreneur Magazine Success Magazine Network Marketing News offers samples & each responder will get three free issues before being asked to spend any money! Call 1-800-258-0534 to order .... ------------------------------------------------------------- Any suggestions for Master Networker article ideas? Submit to: professor@multi-level.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Professor Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to professor@multi-level.com and put unsubscribe in subject area.