*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER Number 60 June 5, 1998 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business" - The Lacka Syndrome . . Your First Business-Building Stopper! The Archive of Master Networker Publications Need help in promoting your web pages? Get 50% discount if you mention you heard it from The Master Networker https://kraken.safe-order.net/kaelinweb/sitepromo.html The Master Networker recommended business web page for the week - You Might Be A Networker Marketer if . . . . The Little Networker Who Could . . mailto:littlenetworker@masternetworker.com Master Networker Recommended Readings and how to order. ================================================== Hello fellow "Master Networker" subscribers! This is number sixty in the Master Networker series. If you happened to miss the first fifty-nine publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com or go to our webpage and click on previous articles. go to: http://www.masternetworker.com and scroll down to the "past issues" link. **************************************************************** Hello, fellow MasterNetworker subscribers. I am a little slow on the draw with this issue. My wife's mother has some health issues and we are working through those, so it has taken up some of my time. Something came to mind this week to inspire me to write the article, "The Lacka Syndrome." Actually I have been guilty of this myself and I was reminded of it when someone made a statement to me . . . a statement I've said many times myself. . I felt like it was valuable enough to make it a Master Networker series article and have done so in this issue. If you are new to networking or if you have used a particular excuse as to why you think you can't build your business, you need to take a close look at "THE LACKA SYNDROME." ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for thirteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. Get it right the first time! Simply put, it is my goal to help you reach yours! <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> THE LACKA SYNDROME . . . YOUR FIRST BUSINESS-BUILDING STOPPER! By Lon Lindsey Building a legitimate and honest business is what any motivated network marketer dreams of, however there is something that gets in the way of a good 90% of all business-building marketers. I call it the "lacka" syndrome. The lacka syndrome will stop your business before you really get it going and it has a domino effect that starts from being totally excited and goes to losing all interest. COMPONENTS OF THE LACKA SYNDROME The main component of the lacka syndrome has to do with belief, but usually you don't see it as such. This business stopper syndrome can best be tested by placing the word "I" in front of: lacka business income lacka product knowledge lacka knowing much about the company lacka self confidence lacka taking action THE LACKA BUSINESS INCOME ISSUE I've been guilty of this myself so I can relate real well to it. It has to do with thinking your business-building success should be based on your current business income. How many times have you said privately or openly "when I get my first check, I'm going to tell my friends and relatives about this great business" . . . or "when my income checks reach $xxxx amount, I'm going to share this opportunity with others. The intent with this is fine, but the reality is we never get our business really started if we base our business-building on a "current income" factor. We think this is our way to establish a belief in what we are doing and in ourselves. We wrongly think that we have to be "successful" or be seen as being successful before we share with others. The truth is, we need to be sharing the BELIEF IN OUR POTENTIAL INCOME with others. If you believe in your chosen business . . including believing in the products and company you represent, then most likely you already believe in the potential income or you wouldn't have gotten involved in the first place. It's really okay telling people you have just started your business and you were fortunate to have enough vision to see the income that is available through your chosen business. If you take an attitude of what IS possible rather than what you may or may not have done up to that point, then you will open new doors for yourself. Recently someone asked me what to say if one of his prospects comes out and asks him how much he is making at this business. Although it really isn't their business, it is their way of trying to find out if there really is potential in that particular business. Are they really asking you if you are successful or are they asking if it is possible that they can be successful? Your success or lack of success should have no bearing on the potential success of your prospect unless it would have something to do with adequate training. I maintain it is to find out if they can see themselves being successful. There are a couple ways you can handle something like this. Of course, you can tell them it is confidential information, but I personally feel you are better off telling people you have just started this business because you saw the income potential with it based on . . . .and tell them why you believe as you do. My own sponsor taught me something that is rather neat with regards as to what to say if you've been in the business for sometime. He said, when someone asks you what kind of income you make with xyz company, tell them "I really can't tell you because it's still coming in." And that is true! With network marketing, your business keeps producing month after month .. It just keeps on coming in. "Without vision, we are blind to opportunity." Dare To Soar - Successories PREPARING YOURSELF TO EFFECTIVELY DEAL WITH THE LACKA SYNDROME The best thing you can do for you and your business when you are first starting out is to build your own confidence level about what you are doing. I've said it before and I'll say it again here . . . when you REALLY believe in what you are doing, you will do things you thought you would never do. So . . .how do you believe in what you are doing? It all begins in forming a belief system in the products, the company, the business and your upline support. BELIEF IN THE PRODUCTS If you are currently involved in a network marketing business, surely you made your decision based on the products you will be representing. You have to be proud of the products you are marketing and you have to be knowledgeable of the products you represent. Quite frankly, there is no other way to be proud and knowledgeable of the products than to use them and experience them. If you are not willing to do that, then you will not develop a belief system in them. A belief system in the products is actually the most important belief component because it effects everything about what you are doing. If you don't believe in the products, it will come out in lack of confidence and feeling guilty about what you are doing which will result in lack of business building because it just seems to find its way out in the open that you don't really believe in what you are doing. BELIEF IN THE COMPANY Feeling good about the company you are a distributor/representative for is also very important. You have to have confidence in the company . .will it be here a year from now? . . how about five years from now? Does the company support your efforts? . . . do they get products out in a timely manner? . . do they get commissions checks out on time? How about customer and distributor/representative relations? Do they offer a money-back guarantee? Do they offer any kind of field training? How about a yearly convention or business conference or periodic company sponsored training events? Your belief in the company is an extension of your belief in the products. When you combine a belief in products and the company, you begin to form a belief in what you are doing. BELIEF IN THE BUSINESS How about your business as a whole? Do you feel good about the business possibilities . .the compensation plan . .. The opportunity to advance . . the ability to make this business a solid long-term business? Is it your goal to have a business for long-term income security? Perhaps you want more than a retirement income. Maybe you want a legacy to leave to your children and their children. Does this business provide that opportunity? When you really believe in the business opportunity combined with belief in products and company, you will be even more confident. BELIEF IN UPLINE SUPPORT When you are in business, it is a wonderful feeling knowing that you are in business for yourself, but not by yourself. You need to know you have others who will work with you, direct you and guide you and help you work at your business. That is where your upline support is so important. This is especially important at the beginning because you need to have someone to lean on to help you get started. You upline can also provide you with credibility that you may not have for yourself. In other words, use the credibility of your upline until you can establish your own credibility. If you can ever align yourself with an upline team approach, that can be powerful in your own belief of what you are doing. You might even consider interviewing prospective sponsors or sponsoring teams. There is no stopping those people who really have a belief in the products they represent, the company they represent and a belief in their sponsor and upline. LACKA ACTION For those people who have the lacka syndrome, their business goes on "stall" from a lack of taking action to build their business and from there they either claim network marketing doesn't work or they jump onto another business opportunity starting the cycle over again. A domino effect really takes place after the start-up excitement to a just giving up attitude. There is hope though and it resides in each person as to how they choose to establish the foundation of their business through a complete belief system. THE SEVEN WONDERS OF ESTABLISHING BELIEF IN YOU AND YOUR BUSINESS OPPORTUNITY 1. Purchasing product shows commitment! 2. Becoming knowledgeable about the company and using & experiencing their products, creates belief in what you are doing! 3. Belief in what you are doing creates excitement, motivation and confidence! 4. Confidence creates action! 5. Action creates business building! 6. Business building creates income! 7. Income creates independence! Do you notice that belief in what you are doing comes way ahead of income? In reality, income does not create belief. Belief creates income. In time, income will confirm your belief. "Belief in yourself far outweighs the doubts of others." - Dare to Soar - Successories - Lon Lindsey Publisher Master Networker ************************************************************************ The Master Networker recommended business web pages for the week - A neat little one-time payment starter cash-flow type program that is simple and easy to do with a product you could possibly use. Http://ultimate.org/tnt/masternetworker ****************************************************** You might be a networker if you consider the guy you just hit with your car a potential recruit. ****************************************************** The Little Networker Who Could! mailto:littlenetworker@masternetworker.com Need help in promoting your web pages? 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