*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER Number 61 June 23, 1998 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business" - How To Promote Yourself Through Your Business The Archive of Master Networker Publications Need help in promoting your web pages? Get 50% discount if you mention you heard it from The Master Networker https://kraken.safe-order.net/kaelinweb/sitepromo.html The Master Networker recommended business web page for the week - How to Leverage $39.95 into a $4,000 mega computer system. You Might Be A Networker Marketer if . . . . Master Networker Recommended Readings and how to order. ================================================== Hello fellow "Master Networker" subscribers! This is number sixty-one in the Master Networker series. If you happened to miss the first sixty publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com or go to our webpage and click on previous articles. go to: http://www.masternetworker.com and scroll down to the "past issues" link. **************************************************************** Hello Master Networker subscribers. This week's series article is about how to effectively promote yourself through your business. There is something 90% of the network marketers do that is wrong and I bring that to your attention so you can get it right at first. ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for thirteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. Get it right the first time! Simply put, it is my goal to help you reach yours! <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> HOW TO PROMOTE YOURSELF THROUGH YOUR BUSINESS Building a business is truly an art, but one that can be learned! As a networking business specialist and creator of my own business, it's my hope and desire to provide information to people about the art of building a business. I love the networking industry because it is our vehicle to escape the J.O.B. trap. For years, I wanted to "fire" my bosses and when I finally gave them their pink slips, I gave myself freedom from the daily rat race. You can too! If you have not yet been able to get your freedom, I hope somehow you will become motivated and encouraged to work toward your own freedom from J.O.B. or whatever bondage you might be under. THE ART OF BUILDING A BUSINESS . . .THE FIRST STEP! I want to give you a BIG hint about how to start your journey to freedom. It has to do with taking what you are doing seriously and calling yourself a business from the beginning. I remember when I first started my journey in network marketing, I knew I had to give myself a name .... a company image so to speak. In fact, that is how I involved my wife. Her name is "Jan" so I called my company JAN-L Marketing, Inc. Even though I initially had nothing to show for it other than a name, I knew I had to provide a successful business image. People are attracted to positive and successful people so it became immediately apparent that a positive and successful image had to be projected from day one. What does that have to do with you? It's simple! How you project yourself to others is what attracts others to you no matter what venture you choose to participate in. Part of "The Art of Building a Business" is to project yourself as a serious and professional business. Remember, you are the head of your own business and your success is going to be partly determined by how you are perceived by others. A BIG MISTAKE MADE BY 90% OF THE NETWORKERS AND OTHER BUSINESS PEOPLE A mistake that 90% of the nework marketers and other business people make (only because no one told them) is they promote other businesses rather than themselves. They promote themselves as "independent distributor for xyz company." The problem with that is "xyz" companies come and go. You should be promoting YOU first, regardless of the company or companies you might be using as a vehicle to promote you. Just to give you an example of what I am talking about, my business cards read JAN-L Marketing, Inc . . . Business Marketing Specialists with my name and address included on the card with a logo of a globe on the card as well as my email address. You see, that gives an image that I can promote all over the world (thanks to the Internet) and it promotes JAN-L Marketing regardless which program or programs I might be involved in. I saw another business card that read "Eagle's Wings . . ."soaring to new heights of Freedom." with a beautiful gold picture of an eagle on the business card. This person was promoting himself first and doing so via a couple top notch network marketing companies. It must be working because I know he is earning over $25,000 monthly via networking. SO HOW DO YOU PROMOTE YOURSELF? The best way to begin promoting yourself is with BUSINESS CARDS! Whether you want to believe it or not, people first "size you up" based on (1) whether you have a business card; (2) what the business card projects. For some reason, others take you seriously when you can pull out or send them a business card. The business card is confirmation that you are seriously in business. You might say, "I don't need a business card on the Internet or when I am talking to someone on the phone." Actually you have the capability of a business card on the Internet. It's called your "signature." In fact, you can design your signature to look like a business card. On the phone, your business card is your voice . . . how you project your voice with seriousness and excitement. However it goes beyond that. Communication and follow-up goes beyond the Internet and phone. Many times people will ask you to send them more information via postal mail and I guarantee you that you wouldn't want to be caught without a business card when you mail out information. Your business card is your signature file off line and your voice offline. It's your confirmation to others that you are taking your business seriously. PROFESSIONAL BUSINESS COMMUNICATIONS Another way to promote yourself is through your letterhead. By having professionally printed letterhead that promotes YOU, you are projecting yourself as a serious and successful business. You should coordinate your business letterhead to your business cards. A third way that you project a serious business image is to have your own company #10 envelopes that show your name and logo in the return address section. Also helpful are #9 return envelopes which have your company name and address already on them to make it easy for others to reply back to you. The above items are all extra expenditures, but are necessary if you are SERIOUSLY in business for YOURSELF. Actually these items are the least expensive way to advertise and well worth the cost. Additionally, you will find your own confidence gets a boost when you have the above mentioned items because, not only will you FEEL like a serious successful business, but you will LOOK like a serious successful business. Consider how you feel when you purhcase a new outfit to wear. It makes you feel good because you know it is projecting a better YOU! If you have to make an initial choice as to what to start with, BEGIN WITH BUSINESS CARDS! They are easy to hand out and easy to take with you. You will want your business cards to look good! A full color multi colored business card will separate you from many others. You will want to have a business card that when you hand it out, it looks so good that people won't want to throw it away. I'VE GOT SOME GOOD NEWS FOR YOU! I've got some excellent news for you. I can refer you to a place that will give you a special discounted price on full color business cards. Because you are associated with me through "The Master Networker", I have negotiated a special price for my subscribers. I am talking about business cards that are on 8 pt. Glossy stock with multiple colors. You can even have your own photo on them if you like. In fact, I can send you my business card so you can look at it and feel it for yourself. Just send me a SASE envelope with a request for my business card or if you want to see it on the Internet, go to http://www.masternetworker.com/bizcards/index.html Here is even more good news! You can make contact with my business card source right here on the Internet. Inkworks is the business name and Mark is the man behind Inkworks. Simply email Mark and tell him of your association with Lon Lindsey and "The Master Networker" and he will work with you. Mailto:inkworks@msn.com IN SUMMARY In summary, I would like to emphasize the importance of your being a serious business and your looking like a serious business. Image is so important and you get only one chance to make a good first impression. Your business card can make that impression for you and with the right card, you can make a very effective first impression. Also, remember to promote YOU! Yes, you can mention the name of the company you are promoting, but promote YOU as YOUR business with your being an independent representative of xyz company. When designing your new business card, give yourself a name, a logo, an image that you can be proud of regardless of the company you are participating in. Networking is YOUR journey to FREEDOM. Promote YOU and YOU will be on your way! The Art of Building a Business Begins With YOU! Lon Lindsey/JAN-L Marketing, Inc. Publisher of Master Networker Series . . . The Art of Building A Business http://www.masternetworker.com LonLindsey@masternetworker.com ************************************************************************ The Master Networker recommended business web pages for the week - I am giving my computer system away next month thanks to my getting a new mega computer system . . . and I'm doing it by leveraging $39.95 into an unbelievable computer system including a 21" monitor. See how I'm doing it and see how you can also. Use "Lon Lindsey" . .ID# "bykota@multi-level.com" as referring person. Now in prelaunch! http://www.kaelinweb.net/pcs4all/index.html ****************************************************** You might be a networker if you don't see anything odd about driving a pink car. ****************************************************** The Little Networker Who Could! mailto:littlenetworker@masternetworker.com Need help in promoting your web pages? Get 50% discount if you mention you heard it from The Master Networker https://kraken.safe-order.net/kaelinweb/sitepromo.html >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Master Networker Recommended Readings: Publisher's Profit Pak offers you seven popular newspaper/magazine subscriptions for one low price AND is you refer others, earn as well. You can receive a one year subscription to each of these for one low price: Cutting Edge Opportunities, Money N Profits, The Network Trainer, Emerald Coast News, Mail Order Messenger, Opportunity World, Home Business Connection, Network Marketing Connections. For detailed information, go to http://www.MasterNetworker.com/cgi-masternetworker/p3/enter.cgi?LL1000 We'll even give you your own web page to promote. Additional Publications: To order, go to:http://www.hawk.igs.net/~couzy/biz2/biz2.htm BOOKS WAVE Three - Richard Poe How To Build A Multi-Level Money Machine - Randy Gage Money, Money, Money, Money, Money - John Milton Fogg The Future Is Knowing Network Marketing - Patrick W. Higgins Who Stole The American Dream? - Burke Hedges Working Smarter From Home: A Guide For Network Marketers - Crisp Paul J. Meyer & The Art of Giving - John Edmund Haggai The One Minute Sales Person Did Your Well Before You Get Thirsty - Harvy MacKay Live Your Dream - Les Brown Successful Network Marketing For The 21st. Century - Rod Nichols How to Make Big Money in Multi-Level Marketing - David Roller Publications Bad Blues - Venus Andrecht The Network Marketer's Guide to Success - Jeffrey Babener & David Stewart How To Succeed in Your Own MLM Business - Debbi A. Ballard How Secure if Your Financial Future?- Allen Baytes Beyond The Veil - Leonard Clements Network Marketing: The Business of the 90's - Crisp Publications Tax Advantages of HOme-Based Businesses - Carol Dilley A Better Way to a Better Life - Nancy Failla & Jerry James The Basics - Don Failla The Greatest Networker in the World - John Milton Fogg MLM Special Reports - Randy Gage You Can't Steal Second With Your Foot On First - Burke Hedges Beingthe Best You Can Be - John Kalench Mail Order MLM Techniques - Charles Possick Big Al Tells All - Tom "big Al" Schreiter How to Create A Recruiting Explosion - Tom Schreiter Power Multi-Level Marketing - Mark & Renee Reid Yarnell Winning the Greatest Game of All - Randy Ward Are You Walking Past A Fortune?- Tom "Big Al" Schreiter Inside Network Marketing - Len Clements To order, go to:http://www.hawk.igs.net/~couzy/biz2/biz2.htm MAGAZINES * Cutting Edge Opportunities 59 Crimson Lane Elizabethtown, PA 17022 717-361-9007 717-361-0860 Fax 800-786-5493 code #195 --->>> FREE Trial Subscription * Emerald Coast News P.O. Box 190 Niceville, FL 32588 904-564-3004 904-863-5315 Fax http://multi-level.com/ECNews/ --->>> FREE Trial Subscription * Money N'Profits Magazine (United Communications Co.) 28 Vesey Street, #242 New York, NY 10007-2956 212-785-9080 212-785-8007 Fax * The Network Trainer P.O. Box 57723 Webster, TX 77598 713-280-9800 713-486-0549 Fax * Upline 30 East Main Street #210 Charlottesville, VA 22901 804-979-4427 804-979-1602 Fax * Profit Now (formerly MarketWave) PO Box 4245 Barboursville, WV 25504-4245 Money N Profits Entrepreneur Magazine Success Magazine Network Marketing News offers samples & each responder will get three free issues before being asked to spend any money! Call 1-800-258-0534 to order .... ------------------------------------------------------------- Any suggestions for Master Networker article ideas? Submit to: LonLindsey@masternetworker.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Lon Lindsey If you want to unsubscribe from "The Master Networker" send e-mail to LonLindsey@Masternetworker.com and put unsubscribe in subject area. --