You are a Master Networker subscriber either by requesting such or by going to the Master Networker web page to subscribe. If this is not correct or if you wish to unsubscribe, simply reply by using the word "unsubscribe" in the subject area. *==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Professor Lon Lindsey MASTER NETWORKER Number 65 September 1, 1998 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business" - Search Engine Confessions The Archive of Master Networker Publications Need help in promoting your web pages? Get 50% discount if you mention you heard it from The Master Networker https://mpcinternetworks.com/kaelinweb/sitepromo.html The Master Networker "Classified Mini Mart." ================================================== Hello fellow "Master Networker" subscribers! This is number sixty-five in the Master Networker series. If you happened to miss the first sixty-four publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com or go to our webpage and click on previous articles. Go to: http://www.masternetworker.com and scroll down to the "past issues" link. **************************************************************** Hello Master Networker subscribers. I can sure tell summer is basically over and kids are back in school. I've already noticed a difference in responses to my network marketing business. Although I never actually choose a month NOT to prospect, I think August would be the one if I did choose. It seems August is either vacation time or paying for vacation time along with getting the children ready to go back to school. September seems to be the start of one of the best business-building times of the year. Jim Daniels has graciously agreed to let me use his article, "Search Engine Confessions" for this week's report. I've often wondered about how effective it is to submit to search engines and Jim does an excellent job addressing this issue. In fact, his conclusion is the same as how I have thought about the issue all along. Jim's report certainly has a place in our series for the online network marketer. ><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. This means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for fourteen years, and I have yet to meet anyone who has obtained networking riches without working for it . . .especially $90,000 in ninety days. This series is about the real world of networking. Get it right the first time! Simply put, it is my goal to help you reach yours! <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> "Search Engine Confessions" by Jim Daniels http://bizweb2000.com> Search engine ranking. How important is it really? Well, if you can never seem to find your web site through search engines, you probably think it is keeping you from success. Not true. Confession #1: There was a time when I felt that ranking high in search engines was very important. I even spent hours every week trying to get those top spots. I mean I tried everything. And lots of the stuff I tried worked. I enjoyed #1 rankings at Infoseek, AltaVista, WebCrawler and more. I was in the top 10 of nearly all the major engines. Then a funny thing happened. I wised up. You see, I finally realized that there were literally thousands of other folks promoting related products and services. I knew that keeping those high search engine positions would become quite a chore eventually. Hey, I'm just one guy, sitting at my computer. If the few hours a week I was spending on search engine ranking grew into ten, 12 or 15 hours, something else would have to suffer. Which leads me to confession #2... I dropped out of the game altogether. That's right, I gave up the battle. And it was the best decision I ever made. Not only did this decision free up time for more important online marketing strategies, it helped me see the bigger picture. That big picture is this: You need more than search engine traffic to make it online. You need relationships. You form these valuable business relationships by promoting your business in other ways. Regular email contact, newsletter publishing, discussion group participation, offering an associate program - these are the methods that have brought me full-time income on the internet. They are also the methods that will take me further. I can honestly say that if the search engines all closed up shop tomorrow (or started to rank pages by who pays them the most - which is more likely) my cyberbusiness wouldn't miss a beat. Why? I chose not to rely on search engines for web site traffic. That's not to say I don't get traffic from search engines. I just don't rely on search engines for *ALL* my traffic. Like any wise internet marketer, I take what I can get - especially when it's free. Which leads me to Confession #3... I now enjoy some of my best search engine ranking ever! "What's that Jim? You gave up the battle and you're winning?..." Actually, yes. Just this morning I went out on the web in search of places to spend some ad dollars. As usual, I used my favorite multi-engine search tool called the Dogpile at . I searched on "ezine advertising" and "direct email marketing" in hopes of finding a few good targeted advertising opportunities. What did I find? Well, uh, my own site. Here's where I showed up... "ezine advertising" #1 on WebCrawler #5 on Lycos #1 on Magellan #1 on Excite #2 on AltaVista "direct email marketing" #1 on WebCrawler #2 on WebCrawler #1 on Magellan #2 on Magellan #3 on Excite "How's that?", you ask. "How does a guy drop out of the search engine battles and come up with top ranking?" Simple. I said I dropped out of the battles, not the war. You see, I still make sure that every web page I create is optimized for good ranking. I do this by inserting meta tags, using a good title and adding keyword rich content. I recommend this as a minimum. It's simple. All you have to do is create one good meta-tagged page, then use it as a template. Every time you create a new page, paste in your template and adjust the keywords for the content on that page. A quick tutorial on meta tags can be found at my free help area: With this "casual" method, you can't help but get some good search engine raking. Plus, all the time you save battling for those top spots can be better spent on REAL internet marketing! So there you have it. Confessions from a once-hooked search engine junkie. Are you caught up in the search engine ranking battles? Perhaps it's time to surrender some of the battles. Who knows, you may just win the war! ----- Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of regular folks profit online. Check out their FREE "how-to" cybermarketing assistance, software, books, web services & more at . No time for the web? 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How about a perfect marriage of MLM and the FASTEST GROWING craft in the U.S.A. mailto:KYWatkins@Aol.com Request "Crafts and MLM" ****************************************************** You might be a networker if you are on a first name basis with the Postman and the UPS driver. ****************************************************** >>>>>>>>>>>>>>> ------------------------------------------------------------- Any suggestions for Master Networker article ideas? Submit to: LonLindsey@masternetworker.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Lon Lindsey Master Networker Editor and Publisher If you want to unsubscribe from "The Master Networker" send e-mail to LonLindsey@Masternetworker.com and put unsubscribe in subject area. --