*==============================================* M A S T E R N E T W O R K E R The Art of Building A Business by Lon Lindsey MASTER NETWORKER Number 72 March 24, 1999 *==============================================* INSIDE YOU WILL FIND: "The Art of Building A Business" - A New Technique For Effective Advertising . . .Both Online and Offline The Archive of Master Networker Publications Master Networker Supported Programs NEW . . .FREE GIVE AWAY Section - Take a look at some items The Master Networker is able to give away. Become a distributor for the Master Networker Series and earn money through 80% commission payout via A Business For Everyone. http://www.masternetworker.com/biz4all ================================================== Hello fellow "Master Networker" subscribers! This is number Seventy-two in the Master Networker series. If you happened to miss the first seventy-one publications, you can retrieve them at: http://masternetworker.com/mailfiles/mailfile.html or you can retrieve them by email from the auto-responder: MasterNetworker-issue-#.txt@masternetworker.com Substitute the desired issue number in place of the "#" Example: mailto:MasterNetworker-Issue26.txt@masternetworker.com or go to our webpage and click on previous articles. Go to: http://www.masternetworker.com and scroll down to the "past issues" link. *************************************************************** <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> This is a reminder that the Master Networker . . . The Art of Building ABusiness series is purposely set up for the beginning networker or for those considering networking or even for networkers who have yet to be successful in networking. this means that The Master Networker series covers basic networking principles with the purpose of developing a firm foundation for networking. "The Master Networker" will be void of information that will thrust you to a $90,000 income within 90 days or a $15,000 monthly income without doing any work. Why? Because that isn't how networking works. I've been in networking for fifteen years, and I have yet to meet anyone who has obtained networking riches without working for it, especially $90,000 in ninety days. This series is about the real world of networking. Get it right the first time! Simply put, it is my goal to help you reach yours! <><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><> A NEW TECHNIQUE FOR EFFECTIVE ADVERTISING . . . . . . . BOTH ONLINE AND OFFLINE Advertising is what makes the business world go round! The basic principle of advertising is what generates business, be it for the established multi-million dollar company or whether it is for the brand new business entrepreneur. The fact remains, advertising is essential for bringing in new accounts and new business. There are several ways in which to advertise and you are probably aware of most of them, but are you in the know with regards to what is most effective? Let's take a look at some of the ways to advertise and look at the effectiveness of each. OFFLINE PUBLICATION ADVERTISING Very expensive Continuous placing of ads is necessary over a long period of time Requires some time to get them started Response does not usually justify cost Main benefit - exposure FREE CLASSIFIED ADS - ONLINE No cost, thus inexpensive Takes time to submit ad to many unless you have a software program that will do that for you Questionable if anyone actually reads them as people who are attracted to them are mainly those who want to place their own ads. Response is very minimal Main benefit - no cost to place ads ADVERTISING IN ONLINE EZINES Cost is usually reasonable, but is based on subscribership Sometimes owners of ezines will exchange ads One of the better ways to advertise online Response can be good if advertising approach is right Main benefit - able to place your ad before the right readership based on the audience of the ezine BANNER ADS The ability to exchange banner ads . . thus scratch my back and I'll scratch yours. Attractive and makes it easy for people to simply point and click to take a look A good way to get initial attention Main benefit - ability to exchange banners in numerous places, thus increasing your exposure FREE LINK SITES Usually no cost There are thousands of places to place your link free, thus the opportunity for lots of exposure Questionable whether many people who go to these sites actually look at other links as they are there mainly to place their own Free Link sites have popped up all over the Internet as it gives the owner an opportunity to confirm AND send their offer to everyone who links. Main benefit - lots of places to put your web page link and inexpensive THE NEWEST AND MOST PROFITABLE ADVERTISING TECHNIQUE In this industry, the trick is to stay up with the times. At one time, the thing to do was utilize banner ads or free links, but now that they have been utilized so much, they are not as effective as they once were. That is why it is smart to stay with the times and know about the newest approaches to advertising. What makes sense is being part of an advertising program that will make you money and still be involved in the process of advertising. I've run across a program that actually pays you to advertise, yet in the process you get the badly needed exposure you need. You've heard the phrase "it pays to advertise?" This new state of the art classified advertising program really does pay you to advertsie AND the bonus is you can have thousands of people looking at your ad. It works both online AND offline. Rather than my actually going into detail regarding it, I'll just give you the URL so you can take a look for yourself. http://rocketleads.com/mbr/prof025.htm Actually, when it comes down to it, advertise as many different ways that you can without going broke in the process. Lon Lindsey Publisher Master Networker ************************************************************************ =====> MASTER NETWORKER SUPPORTED PROGRAMS <===== Long Distance At only 6.9 cpm. No fees! http://ld.net/6.9/?lindsey Putting the Power of The Master Networker to work for you with A BUSINESS FOR EVERYONE! See how I have transformed the Master Networker Articles into a poweful BUSINESS FOR EVERYONE! Introducing "The Art Of Building A Business" via A BUSINESS FOR EVERYONE! 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Regular features include: E-Commerce Infrastructure Web Development Industry Plus columns from leading reporters and journalists. Don't miss it...get your free trial today! U.S. and Canada only http://www.bachsys.com/cgi-bin/iw.pl?mastnet As a special thank you for trying our free magazine offers -- we invite you to enter to win a free Sony Digital Camera ! http://www.bachsys.com/cgi-bin/digicam.pl?mastnet >>>>>>>>>>>>>>> ------------------------------------------------------------- Any suggestions for Master Networker article ideas? Submit to: LonLindsey@masternetworker.com Remember, on the internet, it's not only who you know and what you know, but also WHERE YOU GO! See you there! Lon Lindsey Master Networker Editor and Publisher If you want to unsubscribe from "The Master Networker" send e-mail to LonLindsey@Masternetworker.com and put unsubscribe in subject area. --