*=========================================*
                M A S T E R   N E T W O R K E R
                 The Art of Building A business
                              by
                          Lon Lindsey

          MASTER NETWORKER Number 88     August 1, 2000
           *=========================================*

                     WHAT IS IT ABOUT FREE
                THAT I CAN HELP YOU UNDERSTAND?
                             by
                         Lon Lindsey
                 Master Networker Publisher

              -- A short message from our sponsor--

A NEW Concept in Attracting People To You!
FREE . . . FREE  . . . FREE!  
What part of FREE can I help you understand? 
FREE SURF is just that.  FREE . . .FREE . . . FREE! 
Attract people to your own business web page using FREE as
an "Attractor Factor."  It's FREE! 
We'll show you how you can surf your way to money and prizes and
attract people to you at the same time!
Did I say it's FREE? 
Go to http://www.freesurfmoney.com/masternetworker 
<a href="http://www.freesurfmoney.com/masternetworker">AOL</a> 

=====================================================================

         WHAT PART OF FREE CAN I HELP YOU UNDERSTAND?

                              By

                          Lon Lindsey

When offering a network marketing business opportunity, if you can't 
provide something of value to others for FREE, you will continually 
play catch-up with those who do.  Sounds a bit intimidating, doesn't 
it?

"FREE" is the most powerful word when advertising, and FREE separates
the successful marketers from the average marketers.  What part of 
FREE can I help you understand?

Let's start with what may appeal to YOU.  If my goal is to introduce 
you to a business opportunity I have available, which of these 
statements will grab your attention: 
(1) Lucrative income-generating business will provide you a 
retirement income and more; 

(2) Lucrative income-generating business, which is FREE to join, will 
provide you a retirement income and more; 

(3) Upon your request, I will FREELY reserve a newly released 
information guide on the latest new secrets to generating an 
immediate income and at the same time begin producing for you a 
retirement income and more!  It's FREE and will be immediately 
made available to you. 

You will notice the word "FREE" is used a lot and today it is used so
much that "FREE" by itself, just is not as powerful as it used to be. 
That is why it is imperative that you provide something of value that 
is FREE to your reader.  In other words, know your audience and then 
provide something of value FREE to them.  In the above example, if 
your audience is a group of people who is looking for both a present 
income/cash flow and a retirement income, the third statement will be 
more appealing to them than the first or second.  It's the FREE 
information that may have value to them  as well as the possibility 
of the business opportunity.  You have more than doubled your chances 
of getting the attention of the reader.

Here is a "freebie" I provide to people and I do it out of sincerity 
and feel there is much value attached to it.  "Are you "cut out" for 
your own home-based business?  It's FREE to find out!  Take the 
Master Networker home-based compatibility assessment and get 
immediate results!  It's fast and it's FREE.  
Go to http://www.Masternetworker.com/test/ "
<a href="http://www.Masternetworker.com/test/">AOL Link</a>

As you can see, if you take the assessment yourself, it provides 
something of value to the reader and also provides an opportunity to 
develop a new relationship with the reader, but more importantly 
than anything is it provides something of value FREE to people as a 
way to help others assess themselves and determine if building a 
home-based business via network marketing is for them.

Here is one more example and I'll let you determine if it is 
appealing or not.

"What part of FREE can I help you understand?  Have you ever wanted 
to provide something of value, FREE, to others AND at the same time 
attract them to your own web page . . . be it a business opportunity 
or personal web page?  Consider your having your own FREE web page 
that did just that . . . a web page that attracts people to you, 
like a magnet, just because you offered them something worth more 
than FREE.  You'll be amazed how FREE can actually be better than 
free!  Go to http://www.freesurfmoney.com/masternetworker and get 
the good news for yourself."
<a href="http://www.freesurfmoney.com/masternetworker">AOL Link</a>

It's now your turn!  Provide something of value FREE to your selected
audience and get ready for new contacts and new relationships and yes,
even some new business partners!

Lon Lindsey
Publisher
Master Networker